Instant Pot is owned by Groupe SEB (France, EPA: SK), which acquired the brand on 1 June 2023.[1][2] Instant Pot was founded in 2009 in Canada and was independent until 2023.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Instant Pot is a multi-function electric pressure cooker launched in 2009 that grew almost entirely through online word of mouth and Amazon reviews. Groupe SEB acquired the business out of its parent's bankruptcy in 2023. Its owner had merged with the maker of Pyrex in 2019, and the combined company filed for bankruptcy protection four years later.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Groupe SEB acquired the Instant Pot business out of its parent's bankruptcy. Instant Brands had merged with the maker of Pyrex in 2019 and filed for bankruptcy protection four years later, so a product that grew through word of mouth ended up sold in an insolvency.
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The parent company of Instant Pot is Groupe SEB, a publicly listed company headquartered in France.
Instant Pot originated in Canada in 2009, but it is owned today by Groupe SEB, which is headquartered in France. So Instant Pot is a Canadian-origin brand under French ownership.
Groupe SEB completed its acquisition of Instant Pot on 1 June 2023, after announcing the deal on 1 May 2023.
Instant Pot was an independent company from its founding in 2009 until Groupe SEB acquired it in 2023.
Yes. As of 8 September 2026, Instant Pot is still owned by Groupe SEB. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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