Who owns Ninja?
Ninja is owned by SharkNinja (the United States, NYSE: SN).[1]
Evidence: SharkNinja, Inc. Annual Report on Form 10-K filed 2026-03-02, SEC EDGAR, 2 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- SharkNinja, Inc. verified
- Owner HQ
- 🇺🇸 United States, Needham, Massachusetts
- Origin
- 🇺🇸 United States
- Founded
- 2009
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- NYSE: SN
- Last verified
- · 1 sources
About Ninja
Ninja makes blenders, air fryers, multi-cookers and outdoor grills, and its Creami frozen dessert maker and dual-zone air fryer both became substantial sellers. The brand launches a high volume of products each year, which is central to its strategy. SharkNinja owns it alongside the Shark vacuum brand, and both were spun out as a listed company in 2023.
What SharkNinja's annual report says about Ninja
Sentences about Ninja from SharkNinja's latest annual filing[1], copied word for word.
We have built two billion-dollar brands, Shark and Ninja, and have a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning Appliances, Cooking and Beverage Appliances, Food Preparation Appliances and Beauty and Home Environment Appliances.
Shark is the #1 floorcare brand in the United States, and Ninja is the best-selling small kitchen appliances in the United States, according to Circana (unless otherwise noted, all market share claims are based on dollars sold for the period ending January 3, 2026).
Ninja has been an innovative and trusted kitchen brand for well over a decade.
How often SharkNinja names Ninja in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Ninja
- Current owner SharkNinja [1] verified
Where Ninja sits in SharkNinja
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full SharkNinja ownership tree →
See the full SharkNinja brand portfolio (2) →
Other brands owned by SharkNinja
SharkNinja controls 2 brands on Brandtree, 2 of them in home care.
Also in home care
- Shark (1998)
Other brands in kitchenware & small appliances, and who owns them
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; SharkNinja has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
About the owner: SharkNinja
SharkNinja is a publicly listed company headquartered in Needham, Massachusetts, United States, founded in 1994. Brandtree records 2 brands under its control, and it is listed as NYSE: SN.
SharkNinja makes household appliances under two brands and was separated from its Hong Kong-listed parent JS Global in 2023 to list independently in New York. It competes by launching products quickly at prices below established appliance makers, and its Ninja kitchen line has grown particularly fast.
🇺🇸 Ninja and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Ninja is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Ninja?
The parent company of Ninja is SharkNinja, a publicly listed company headquartered in the United States.
Is Ninja American?
Yes. Ninja originated in the United States in 2009 and its owner, SharkNinja, is also headquartered in the United States.
Is Ninja still owned by SharkNinja?
Yes. As of 11 October 2026, Ninja is still owned by SharkNinja. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] SharkNinja, Inc. Annual Report on Form 10-K filed 2026-03-02 — SEC EDGAR, SEC Form 10-K, published 2 March 2026; retrieved 16 September 2026.
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