Who owns Rowenta?
Rowenta is owned by Groupe SEB (France, EPA: SK), which has owned the brand since 1988.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: 2025 Universal Registration Document & Annual Financial Report, Groupe SEB S.A. Last checked .
Key facts
- Current owner
- Groupe SEB S.A. reported
- Owned since
- Owner HQ
- 🇫🇷 France, Écully
- Origin
- 🇩🇪 Germany
- Founded
- 1884
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- EPA: SK
- Last verified
- · 1 sources
About Rowenta
Rowenta was founded in Germany in 1884 and specialises in irons, garment steamers and vacuum cleaners. Groupe SEB acquired it in 1988 and it is the premium German-engineered brand in the portfolio. The company runs a set of national brands rather than one global name, which lets it hold different positions in different countries.
Ownership timeline of Rowenta
- 1988 – present Groupe SEB [1] reported
Where Rowenta sits in Groupe SEB
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Groupe SEB ownership tree →
See the full Groupe SEB brand portfolio (6) →
Other brands owned by Groupe SEB
Groupe SEB controls 6 brands on Brandtree, 6 of them in home care.
Also in home care
Other brands in kitchenware & small appliances, and who owns them
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13; Groupe SEB has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
| AEG | Electrolux | 🇸🇪 Sweden |
Every brand in kitchenware & small appliances and its owner →
About the owner: Groupe SEB
Groupe SEB is a publicly listed company headquartered in Écully, France, founded in 1857. Brandtree records 6 brands under its control, and it is listed as EPA: SK.
Groupe SEB traces to a Burgundy tinsmith in 1857 and made the first domestic pressure cooker in 1953, which established it. It is the largest small domestic appliance company in the world, and the founding families retain control through a holding company.
🇩🇪 Rowenta and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country, Rowenta among them.
Official recalls involving Rowenta products
1 recall notice from government regulators matched to Rowenta. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Rowenta Cordless Vacuum Cleaners with lithium-ion battery — CPSC,
Reason given: The recalled lithium-ion battery in the vacuum cleaner can overheat and ignite, posing a risk of serious injury from fire and burn hazards.
Recalling firm: Rowenta
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Rowenta?
The parent company of Rowenta is Groupe SEB, a publicly listed company headquartered in France.
Is Rowenta German or French?
Rowenta originated in Germany in 1884, but it is owned today by Groupe SEB, which is headquartered in France. So Rowenta is a German-origin brand under French ownership.
Since when has Groupe SEB owned Rowenta?
Groupe SEB has owned Rowenta since 1988.
Is Rowenta still owned by Groupe SEB?
Yes. As of 16 September 2026, Rowenta is still owned by Groupe SEB. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] 2025 Universal Registration Document & Annual Financial Report — Groupe SEB S.A., Annual report; retrieved 28 September 2026.
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