Who owns ZOOX?
ZOOX is owned by Flair (India, NSE: FLAIR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Flair Writing Industries Limited Draft Red Herring Prospectus dated July 14, 2023, 14 July 2023. Last checked .
Key facts
- Current owner
- Flair Writing Industries Limited reported
- Owner HQ
- 🇮🇳 India, Mumbai
- Origin
- 🇮🇳 India
- Category
- Home care › Household goods & storage › Writing instruments & office
- Parent ticker
- NSE: FLAIR
- Last verified
- · 1 sources
About ZOOX
ZOOX is a mid-premium and premium writing-instrument brand that Flair Writing Industries introduced in India; the 2023 prospectus describes it as recently launched. Its best-selling products in the 2023 financial year were the ZOOX F7 and ZOOX Y7 pens. Flair also distributes the separate ZIG pens of Japan in India.
Ownership timeline of ZOOX
Where ZOOX sits in Flair
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Flair ownership tree →
See the full Flair brand portfolio (4) →
Other brands owned by Flair
Flair controls 4 brands on Brandtree, 4 of them in home care.
Also in home care
- Flair (1976)
- Flair Creative (2021)
- Hauser
Other brands in writing instruments & office, and who owns them
The 56 brands in writing instruments & office on Brandtree belong to 16 owners. The largest is F.I.L.A., with 15; Flair has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Arches | F.I.L.A. | 🇮🇹 Italy |
| Acroball | Pilot | 🇯🇵 Japan |
| Dungeons & Dragons | Hasbro | 🇺🇸 United States |
| American Girl | Mattel | 🇺🇸 United States |
| Éxito | Ledesma | 🇦🇷 Argentina |
| LEGO | The LEGO Group | 🇩🇰 Denmark |
| C3 | DOMS | 🇮🇳 India |
| Paper Mate | Newell Brands | 🇺🇸 United States |
About the owner: Flair
Flair is a publicly listed company headquartered in Mumbai, India. Brandtree records 4 brands under its control, and it is listed as NSE: FLAIR.
Indian pen and stationery maker based in Mumbai, with a registered office in Kandivali. The "Flair" brand was established in 1976 under a partnership that included Khubilal Jugraj Rathod; the present company was formed in 2016. Its sources here are the 2023 draft red herring prospectus and its own website. It also sells Pierre Cardin pens in India, but the French brand is owned by PCL S.A. (Flair holds only the Indian class 16 trademarks), so it is not listed. Flair distributes ZIG pens of Japan in India and sells houseware under the Flair name.
🇮🇳 ZOOX and other Indian brands
Brandtree records a controlling owner for 255 brands that began in India. 9 of them (4%) are now controlled by a company headquartered in another country; ZOOX is not one of them.
- C3 — DOMS 🇮🇳
- Classmate — ITC 🇮🇳
- Dr. Wool — Jyothy Labs 🇮🇳
- Eveready (India) — Eveready India 🇮🇳
- Fevicol — Pidilite 🇮🇳
- Good Knight — Godrej Consumer 🇮🇳
Frequently asked questions
Who is the parent company of ZOOX?
The parent company of ZOOX is Flair, a publicly listed company headquartered in India.
Is ZOOX Indian?
Yes. ZOOX originated in India and its owner, Flair, is also headquartered in India.
Is ZOOX still owned by Flair?
Yes. As of 4 October 2026, ZOOX is still owned by Flair. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Flair Writing Industries Limited Draft Red Herring Prospectus dated July 14, 2023 — Flair Writing Industries Limited, Official document, published 14 July 2023; retrieved 4 October 2026.
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