Who owns El Kef?
El Kef is owned by Lesieur Cristal (Morocco, CSE: LES).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Lesieur Cristal S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇲🇦 Morocco, Casablanca
- Origin
- 🇲🇦 Morocco
- Category
- Home care › Household cleaning › Surface & bathroom cleaners
- Parent ticker
- CSE: LES
- Last verified
- · 2 sources
About El Kef
El Kef is Lesieur Cristal's household cleaning brand, sold as hard household soap, as a soap paste and as a liquid laundry detergent. It marked its seventieth year in 2025 with a Fleur d'Oranger variant that the company reports was taken up immediately, part of a wider push to root its soap ranges in Moroccan habits rather than imported fragrance conventions.
Ownership timeline of El Kef
- ? – present Lesieur Cristal [1] reported
Where El Kef sits in Lesieur Cristal
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lesieur Cristal ownership tree →
Other brands owned by Lesieur Cristal
Latest news about El Kef
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Frequently asked questions
Who is the parent company of El Kef?
The parent company of El Kef is Lesieur Cristal, a publicly listed company headquartered in Morocco.
Is El Kef Moroccan?
Yes. El Kef originated in Morocco and its owner, Lesieur Cristal, is also headquartered in Morocco.
Is El Kef still owned by Lesieur Cristal?
Yes. As of 16 September 2026, El Kef is still owned by Lesieur Cristal. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lesieur Cristal — Rapport Financier Annuel 2025 — Autorité Marocaine du Marché des Capitaux, Annual report, published 11 March 2026; retrieved 16 September 2026.
- [2] Lesieur Cristal — nos marques — Lesieur Cristal S.A., Official document; retrieved 16 September 2026.
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