Who owns El Kef?
El Kef is owned by Lesieur Cristal (Morocco, CSE: LES).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Lesieur Cristal — Rapport Financier Annuel 2025, Autorité Marocaine du Marché des Capitaux, 11 March 2026. Last checked .
Key facts
- Current owner
- Lesieur Cristal S.A. reported
- Owner HQ
- 🇲🇦 Morocco, Casablanca
- Origin
- 🇲🇦 Morocco
- Category
- Home care › Household cleaning › Surface & bathroom cleaners
- Parent ticker
- CSE: LES
- Last verified
- · 2 sources
About El Kef
El Kef is Lesieur Cristal's household cleaning brand, sold as hard household soap, as a soap paste and as a liquid laundry detergent. It marked its seventieth year in 2025 with a Fleur d'Oranger variant that the company reports was taken up immediately, part of a wider push to root its soap ranges in Moroccan habits rather than imported fragrance conventions.
Ownership timeline of El Kef
- Current owner Lesieur Cristal [1] reported
Where El Kef sits in Lesieur Cristal
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lesieur Cristal ownership tree →
See the full Lesieur Cristal brand portfolio (11) →
Other brands owned by Lesieur Cristal
Lesieur Cristal controls 11 brands on Brandtree, 2 of them in home care.
Also in home care
Other brands in surface & bathroom cleaners, and who owns them
The 34 brands in surface & bathroom cleaners on Brandtree belong to 21 owners. The largest is SC Johnson, with 4; Lesieur Cristal has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Method | SC Johnson | 🇺🇸 United States |
| Formula 409 | Clorox | 🇺🇸 United States |
| Flash | Grupo AlEn | 🇲🇽 Mexico |
| Ajax | Colgate-Palmolive | 🇺🇸 United States |
| Armor All | Energizer Holdings | 🇺🇸 United States |
| Nufăr | Farmec | 🇷🇴 Romania |
| Bon Ami | Faultless Brands | 🇺🇸 United States |
| Mr. Clean | Procter & Gamble | 🇺🇸 United States |
About the owner: Lesieur Cristal
Lesieur Cristal is a publicly listed company headquartered in Casablanca, Morocco. Brandtree records 11 brands under its control, and it is listed as CSE: LES.
Lesieur Cristal is a Moroccan société anonyme listed in the first compartment of the Casablanca Stock Exchange and one of the country's largest agri-food companies, active for more than eighty-five years in table oils, olive oil, margarines, condiments and soaps. Its reference shareholder is Oléosud, a subsidiary of the French oils and proteins group Avril, with 48.60 per cent, alongside Moroccan institutional investors including Wafa Assurance and MCMA. It runs five production sites in Morocco, Tunisia and Senegal, exports to more than thirty countries and calls itself Morocco's largest oil exporter. Revenue was 5,378 million dirhams in 2025, down 1 per cent on the year as lower prices offset higher volumes. Thirteen brands make up its portfolio.
Lesieur Cristal: full profile, brands and acquisition history →
🇲🇦 El Kef and other Moroccan brands
Brandtree records a controlling owner for 34 brands that began in Morocco. All of them are controlled from Morocco.
Frequently asked questions
Who is the parent company of El Kef?
The parent company of El Kef is Lesieur Cristal, a publicly listed company headquartered in Morocco.
Is El Kef Moroccan?
Yes. El Kef originated in Morocco and its owner, Lesieur Cristal, is also headquartered in Morocco.
Is El Kef still owned by Lesieur Cristal?
Yes. As of 16 September 2026, El Kef is still owned by Lesieur Cristal. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lesieur Cristal — Rapport Financier Annuel 2025 — Autorité Marocaine du Marché des Capitaux, Annual report, published 11 March 2026; retrieved 16 September 2026.
- [2] Lesieur Cristal — nos marques — Lesieur Cristal S.A., Official document; retrieved 16 September 2026.
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