Who owns Taous?
Taous is owned by Lesieur Cristal (Morocco, CSE: LES).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Lesieur Cristal — Rapport Financier Annuel 2025, Autorité Marocaine du Marché des Capitaux, 11 March 2026. Last checked .
Key facts
- Current owner
- Lesieur Cristal S.A. reported
- Owner HQ
- 🇲🇦 Morocco, Casablanca
- Origin
- 🇲🇦 Morocco
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Parent ticker
- CSE: LES
- Last verified
- · 2 sources
About Taous
Taous is Lesieur Cristal's personal hygiene brand, covering bar soap, liquid hand soap and shower gel. It added Fleur d'Oranger and Orchidée scents across all three formats in 2025, which the company presents as a correction rather than a line extension: Moroccan sensory preferences, it says, had until then found little echo in an offer dominated by generic European-inspired fragrances.
Ownership timeline of Taous
- Current owner Lesieur Cristal [1] reported
Where Taous sits in Lesieur Cristal
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lesieur Cristal ownership tree →
See the full Lesieur Cristal brand portfolio (11) →
Other brands owned by Lesieur Cristal
Lesieur Cristal controls 11 brands on Brandtree.
Other brands in bar soap & body wash, and who owns them
The 43 brands in bar soap & body wash on Brandtree belong to 30 owners. The largest is Unilever, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Dove | Unilever | 🇬🇧 United Kingdom |
| MediHerb | Trade Kings | 🇿🇲 Zambia |
| Cavaillès | Bolton Group | 🇮🇹 Italy |
| Cristalino | CasaLuker | 🇨🇴 Colombia |
| Protex | Colgate-Palmolive | 🇺🇸 United States |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Ivory | Procter & Gamble | 🇺🇸 United States |
About the owner: Lesieur Cristal
Lesieur Cristal is a publicly listed company headquartered in Casablanca, Morocco. Brandtree records 11 brands under its control, and it is listed as CSE: LES.
Lesieur Cristal is a Moroccan société anonyme listed in the first compartment of the Casablanca Stock Exchange and one of the country's largest agri-food companies, active for more than eighty-five years in table oils, olive oil, margarines, condiments and soaps. Its reference shareholder is Oléosud, a subsidiary of the French oils and proteins group Avril, with 48.60 per cent, alongside Moroccan institutional investors including Wafa Assurance and MCMA. It runs five production sites in Morocco, Tunisia and Senegal, exports to more than thirty countries and calls itself Morocco's largest oil exporter. Revenue was 5,378 million dirhams in 2025, down 1 per cent on the year as lower prices offset higher volumes. Thirteen brands make up its portfolio.
Lesieur Cristal: full profile, brands and acquisition history →
🇲🇦 Taous and other Moroccan brands
Brandtree records a controlling owner for 34 brands that began in Morocco. All of them are controlled from Morocco.
Frequently asked questions
Who is the parent company of Taous?
The parent company of Taous is Lesieur Cristal, a publicly listed company headquartered in Morocco.
Is Taous Moroccan?
Yes. Taous originated in Morocco and its owner, Lesieur Cristal, is also headquartered in Morocco.
Is Taous still owned by Lesieur Cristal?
Yes. As of 16 September 2026, Taous is still owned by Lesieur Cristal. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lesieur Cristal — Rapport Financier Annuel 2025 — Autorité Marocaine du Marché des Capitaux, Annual report, published 11 March 2026; retrieved 16 September 2026.
- [2] Lesieur Cristal — nos marques — Lesieur Cristal S.A., Official document; retrieved 16 September 2026.
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