Who owns Vitaïa?
Vitaïa is owned by Mutandis (Morocco, CSE: MUT).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mutandis SCA — Rapport financier annuel 2025, 7 May 2026. Last checked .
Key facts
- Current owner
- Mutandis S.C.A. reported
- Owner HQ
- 🇲🇦 Morocco, Casablanca
- Origin
- 🇲🇦 Morocco
- Category
- Personal care & beauty › Hair care › Shampoo & conditioner
- Parent ticker
- CSE: MUT
- Last verified
- · 3 sources
About Vitaïa
Vitaïa is the body-care brand that Mutandis added to its Moroccan home-care business, starting with shampoos. It is made by Distra at the group's new plants in Berrechid, which also produce liquid detergents and drinks. Mutandis's reports give its launch differently: the 2025 timeline puts it in 2023, with the Frut juice drink, while the 2024 report describes the introduction of the brand that year. The group gives its personal-care capacity as 4,000 tonnes a year.
Ownership timeline of Vitaïa
Where Vitaïa sits in Mutandis
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mutandis ownership tree →
See the full Mutandis brand portfolio (11) →
Other brands owned by Mutandis
Mutandis controls 11 brands on Brandtree.
Other brands in shampoo & conditioner, and who owns them
The 59 brands in shampoo & conditioner on Brandtree belong to 34 owners. The largest is Unilever, with 7.
About the owner: Mutandis
Mutandis is a publicly listed company headquartered in Casablanca, Morocco, founded in 2008. Brandtree records 11 brands under its control, and it is listed as CSE: MUT.
Mutandis S.C.A. is a Moroccan consumer goods group, incorporated in Casablanca on 14 March 2008 as a partnership limited by shares and managed by MUGEST, which Adil Douiri represents. It listed on the Casablanca Stock Exchange on 14 December 2018 under the ticker MUT. It works in four categories: detergents and personal care, canned fish, juices and Aïn Ifrane mineral water, and the Season sardine business in the United States. Revenue for 2025 was MAD 2,022 million, from 12 plants. It sold its PET-bottle maker CMB Plastique to Dislog Group in April 2024.
🇲🇦 Vitaïa and other Moroccan brands
Brandtree records a controlling owner for 34 brands that began in Morocco. All of them are controlled from Morocco.
Frequently asked questions
Who is the parent company of Vitaïa?
The parent company of Vitaïa is Mutandis, a publicly listed company headquartered in Morocco.
Is Vitaïa Moroccan?
Yes. Vitaïa originated in Morocco and its owner, Mutandis, is also headquartered in Morocco.
Is Vitaïa still owned by Mutandis?
Yes. As of 23 October 2026, Vitaïa is still owned by Mutandis. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mutandis SCA — Rapport financier annuel 2025 — Mutandis SCA, Annual report, published 7 May 2026; retrieved 23 October 2026.
- [2] Mutandis SCA — Rapport financier annuel 2024 — Mutandis SCA, Annual report; retrieved 23 October 2026.
- [3] Mutandis — Analyst presentation H1 2026 — Mutandis SCA, Official document, published 7 September 2026; retrieved 23 October 2026.
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