Who owns Wash?
Wash is owned by Mutandis (Morocco, CSE: MUT).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mutandis SCA — Rapport financier annuel 2025, 7 May 2026. Last checked .
Key facts
- Current owner
- Mutandis S.C.A. reported
- Owner HQ
- 🇲🇦 Morocco, Casablanca
- Origin
- 🇲🇦 Morocco
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- CSE: MUT
- Last verified
- · 3 sources
About Wash
Wash is an entry-level hand-wash laundry powder made in Morocco by Distra, the detergent subsidiary of Mutandis, and sold in sachets from 35 grams to 10 kilograms in Morocco and for export to Africa. Mutandis describes it as a tactical brand that gets no advertising, kept beside its main detergent Magix to hold the lowest price points. It came with the detergent factory Mutandis took over in 2008 and is still on the group's brand list in its 2026 half-year presentation.
Ownership timeline of Wash
Where Wash sits in Mutandis
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mutandis ownership tree →
See the full Mutandis brand portfolio (11) →
Other brands owned by Mutandis
Mutandis controls 11 brands on Brandtree, 3 of them in home care.
Also in home care
Other brands in laundry detergent, and who owns them
The 49 brands in laundry detergent on Brandtree belong to 26 owners. The largest is Alicorp, with 4; Mutandis has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
About the owner: Mutandis
Mutandis is a publicly listed company headquartered in Casablanca, Morocco, founded in 2008. Brandtree records 11 brands under its control, and it is listed as CSE: MUT.
Mutandis S.C.A. is a Moroccan consumer goods group, incorporated in Casablanca on 14 March 2008 as a partnership limited by shares and managed by MUGEST, which Adil Douiri represents. It listed on the Casablanca Stock Exchange on 14 December 2018 under the ticker MUT. It works in four categories: detergents and personal care, canned fish, juices and Aïn Ifrane mineral water, and the Season sardine business in the United States. Revenue for 2025 was MAD 2,022 million, from 12 plants. It sold its PET-bottle maker CMB Plastique to Dislog Group in April 2024.
🇲🇦 Wash and other Moroccan brands
Brandtree records a controlling owner for 34 brands that began in Morocco. All of them are controlled from Morocco.
Frequently asked questions
Who is the parent company of Wash?
The parent company of Wash is Mutandis, a publicly listed company headquartered in Morocco.
Is Wash Moroccan?
Yes. Wash originated in Morocco and its owner, Mutandis, is also headquartered in Morocco.
Is Wash still owned by Mutandis?
Yes. As of 23 October 2026, Wash is still owned by Mutandis. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mutandis SCA — Rapport financier annuel 2025 — Mutandis SCA, Annual report, published 7 May 2026; retrieved 23 October 2026.
- [2] Mutandis SCA — Document de référence 2020 (enregistré par l'AMMC) — Mutandis SCA, Stock exchange filing, published 16 July 2021; retrieved 23 October 2026.
- [3] Mutandis — Analyst presentation H1 2026 — Mutandis SCA, Official document, published 7 September 2026; retrieved 23 October 2026.
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