Who owns Maxis'?
Maxis' is owned by Mutandis (Morocco, CSE: MUT), which has owned the brand since 2008.[1][2][3]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mutandis SCA — Rapport financier annuel 2025, 7 May 2026. Last checked .
Key facts
- Current owner
- Mutandis S.C.A. reported
- Owned since
- Owner HQ
- 🇲🇦 Morocco, Casablanca
- Origin
- 🇲🇦 Morocco
- Category
- Home care › Household cleaning › Bleach & disinfectant
- Parent ticker
- CSE: MUT
- Last verified
- · 3 sources
About Maxis'
Maxis' is a Moroccan range of household cleaning products made by Mutandis's subsidiary Distra: bleach, a household cleaner, washing-up liquid and a machine-wash powder. Mutandis bought the brand in December 2008, taking over the liquid-cleaners business of Lesieur Cristal, and built a plant for Maxis' products in 2010 and 2011. The company positions it as its premium brand, above the low-priced Magix. Washing-up liquid was added in 2012 and the machine powder in 2013, according to its 2020 reference document.
Ownership timeline of Maxis'
Where Maxis' sits in Mutandis
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mutandis ownership tree →
See the full Mutandis brand portfolio (11) →
Other brands owned by Mutandis
Mutandis controls 11 brands on Brandtree, 3 of them in home care.
Also in home care
Other brands in bleach & disinfectant, and who owns them
The 19 brands in bleach & disinfectant on Brandtree belong to 12 owners. The largest is Grupo AlEn, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Blancatel | Grupo AlEn | 🇲🇽 Mexico |
| Kalipto | Bombril | 🇧🇷 Brazil |
| Clorox | Clorox | 🇺🇸 United States |
| Ecolab (institutional cleaning and sanitizing) | Ecolab | 🇺🇸 United States |
| Harpic | Reckitt | 🇬🇧 United Kingdom |
| WC Net | Bolton Group | 🇮🇹 Italy |
| Bacillol | HARTMANN | 🇩🇪 Germany |
| Olimpia | La Fabril | 🇪🇨 Ecuador |
About the owner: Mutandis
Mutandis is a publicly listed company headquartered in Casablanca, Morocco, founded in 2008. Brandtree records 11 brands under its control, and it is listed as CSE: MUT.
Mutandis S.C.A. is a Moroccan consumer goods group, incorporated in Casablanca on 14 March 2008 as a partnership limited by shares and managed by MUGEST, which Adil Douiri represents. It listed on the Casablanca Stock Exchange on 14 December 2018 under the ticker MUT. It works in four categories: detergents and personal care, canned fish, juices and Aïn Ifrane mineral water, and the Season sardine business in the United States. Revenue for 2025 was MAD 2,022 million, from 12 plants. It sold its PET-bottle maker CMB Plastique to Dislog Group in April 2024.
🇲🇦 Maxis' and other Moroccan brands
Brandtree records a controlling owner for 34 brands that began in Morocco. All of them are controlled from Morocco.
Frequently asked questions
Who is the parent company of Maxis'?
The parent company of Maxis' is Mutandis, a publicly listed company headquartered in Morocco.
Is Maxis' Moroccan?
Yes. Maxis' originated in Morocco and its owner, Mutandis, is also headquartered in Morocco.
Since when has Mutandis owned Maxis'?
Mutandis has owned Maxis' since 2008.
Is Maxis' still owned by Mutandis?
Yes. As of 23 October 2026, Maxis' is still owned by Mutandis. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mutandis SCA — Rapport financier annuel 2025 — Mutandis SCA, Annual report, published 7 May 2026; retrieved 23 October 2026.
- [2] Mutandis SCA — Document de référence 2020 (enregistré par l'AMMC) — Mutandis SCA, Stock exchange filing, published 16 July 2021; retrieved 23 October 2026.
- [3] Mutandis — Analyst presentation H1 2026 — Mutandis SCA, Official document, published 7 September 2026; retrieved 23 October 2026.
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