Who owns Clorox?
Clorox is owned by The Clorox Company (the United States, NYSE: CLX).[1]
Evidence: The Clorox Company Annual Report on Form 10-K filed 2026-08-07, SEC EDGAR, 7 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Clorox Company verified
- Owner HQ
- 🇺🇸 United States, Oakland, California
- Origin
- 🇺🇸 United States
- Founded
- 1913
- Category
- Home care › Household cleaning › Bleach & disinfectant
- Parent ticker
- NYSE: CLX
- Trademark registrant
- The Clorox Company (USPTO)
- Last verified
- · 3 sources
About Clorox
Clorox liquid bleach was the company's founding product in 1913, made by electrolysing brine in Oakland, California, and originally sold to industry before a diluted household version was created. Its disinfecting wipes, launched in 1993, are now equally central and sold in far more markets.
Trademark record for Clorox
The USPTO record for the Clorox mark lists The Clorox Company as the owner of record (serial number 73234966). That name matches the owner named above.[2]
Ownership timeline of Clorox
Where Clorox sits in Clorox
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Clorox ownership tree →
See the full Clorox brand portfolio (12) →
Other brands owned by Clorox
Clorox controls 12 brands on Brandtree, 8 of them in home care.
Also in home care
- Brita (1966)
- Formula 409 (1957)
- Glad (1963)
- Kingsford (1920)
- Liquid-Plumr (1960)
- Pine-Sol (1929)
- Tilex (1978)
Other brands in bleach & disinfectant, and who owns them
The 17 brands in bleach & disinfectant on Brandtree belong to 10 owners. The largest is Grupo AlEn, with 4; Clorox has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Blancatel | Grupo AlEn | 🇲🇽 Mexico |
| Kalipto | Bombril | 🇧🇷 Brazil |
| Ecolab (institutional cleaning and sanitizing) | Ecolab | 🇺🇸 United States |
| Harpic | Reckitt | 🇬🇧 United Kingdom |
| WC Net | Bolton Group | 🇮🇹 Italy |
| Bacillol | HARTMANN | 🇩🇪 Germany |
| Olimpia | La Fabril | 🇪🇨 Ecuador |
| S.O.S | Tempo Scan | 🇮🇩 Indonesia |
About the owner: Clorox
Clorox is a publicly listed company headquartered in Oakland, California, United States, founded in 1913. Brandtree records 12 brands under its control, and it is listed as NYSE: CLX.
Clorox began in 1913 producing liquid bleach in Oakland, California. Procter & Gamble bought it in 1957 but was forced to divest it in 1969 after an antitrust ruling, and it has been independent since.
🇺🇸 Clorox and other American brands
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Clorox is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Clorox?
The parent company of Clorox is The Clorox Company, a publicly listed company headquartered in the United States.
Is Clorox American?
Yes. Clorox originated in the United States in 1913 and its owner, The Clorox Company, is also headquartered in the United States.
Is Clorox still owned by The Clorox Company?
Yes. As of 3 October 2026, Clorox is still owned by The Clorox Company. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Clorox Company Annual Report on Form 10-K filed 2026-08-07 — SEC EDGAR, SEC Form 10-K, published 7 August 2026; retrieved 16 September 2026.
- [2] USPTO: CLOROX, serial 73234966 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
- [3] The Clorox Company: Timeline — The Clorox Company, Official document; retrieved 3 October 2026.
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