Who owns Whisper?
Whisper is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇮🇳 India
- Founded
- 1989
- Category
- Personal care & beauty › Feminine care & incontinence › Feminine care
- Parent ticker
- NYSE: PG
- Last verified
- · 1 sources
About Whisper
Whisper is the name Procter & Gamble uses for Always across India, Japan and much of Asia. Its Indian advertising has run long campaigns on menstrual education in schools, in a market where the subject is rarely discussed publicly. The Touch the Pickle campaign, which challenged menstrual taboos directly, won major advertising awards in 2014.
Ownership timeline of Whisper
- Current owner Procter & Gamble [1] verified
Where Whisper sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 23 of them in personal care & beauty.
Also in personal care & beauty
Other brands in feminine care, and who owns them
Procter & Gamble has more brands in feminine care on Brandtree than any other owner: 3 of 25.
| Brand | Owner | Owner based in |
|---|---|---|
| Carefree | Kenvue | 🇺🇸 United States |
| Kotex | Kimberly-Clark | 🇺🇸 United States |
| Absolute | Kino Indonesia | 🇮🇩 Indonesia |
| Femina | Square Toiletries | 🇧🇩 Bangladesh |
| Savlon Freedom | ACI Limited | 🇧🇩 Bangladesh |
| Chilly | Bolton Group | 🇮🇹 Italy |
| Mia | CMPC | 🇨🇱 Chile |
| elis | Daio Paper | 🇯🇵 Japan |
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇮🇳 Whisper and other Indian brands
Brandtree records a controlling owner for 279 brands that began in India. 9 of them (3%) are now controlled by a company headquartered in another country, Whisper among them.
- Aqualogica — Honasa 🇮🇳
- Astaberry — Cipla 🇮🇳
- BoroPlus — Emami 🇮🇳
- Cinthol — Godrej Consumer 🇮🇳
- Dabur Red Paste — Dabur 🇮🇳
- Episoft — Glenmark 🇮🇳
Frequently asked questions
Who is the parent company of Whisper?
The parent company of Whisper is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Whisper Indian or American?
Whisper originated in India in 1989, but it is owned today by Procter & Gamble, which is headquartered in the United States. So Whisper is an Indian-origin brand under American ownership.
Is Whisper still owned by Procter & Gamble?
Yes. As of 16 September 2026, Whisper is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
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