Oral-B is owned by Procter & Gamble (the United States, NYSE: PG), which acquired the brand on 1 October 2005 from The Gillette Company, as part of a $57 billion deal that also included Gillette, Braun and Venus.[1][2] Before Procter & Gamble, Oral-B was owned by The Gillette Company to 2005.[2]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Oral-B began with a toothbrush designed in 1950 by a California periodontist who wanted softer, rounded bristles that would not damage gums. The brand moved into electric brushes after Gillette acquired it in 1984, and reached Procter & Gamble with the Gillette acquisition in 2005.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
The USPTO record for the Oral-B mark lists THE GILLETTE COMPANY LLC as the owner of record (serial number 78312080). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Procter & Gamble controls 38 brands on Brandtree, 23 of them in personal care & beauty.
The 42 brands in toothpaste & toothbrushes on Brandtree belong to 23 owners. The largest is Colgate-Palmolive, with 5; Procter & Gamble has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Colgate | Colgate-Palmolive | 🇺🇸 United States |
| Desensin | Dentaid | 🇪🇸 Spain |
| Close-Up | Unilever | 🇬🇧 United Kingdom |
| Parodontax | Haleon | 🇬🇧 United Kingdom |
| Pepsodent (United States) | Church & Dwight | 🇺🇸 United States |
| Bioniq | Dr. Wolff Group | 🇩🇪 Germany |
| CLINICA | Lion | 🇯🇵 Japan |
| Elgydium | Pierre Fabre | 🇫🇷 France |
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Oral-B is not one of them.
Procter & Gamble acquired The Gillette Company in an all-stock deal, adding razors, Oral-B and Braun and making it the largest consumer goods company in the world at the time. Regulators required divestitures in electric toothbrushes and deodorants.
The parent company of Oral-B is Procter & Gamble, a publicly listed company headquartered in the United States.
Yes. Oral-B originated in the United States in 1950 and its owner, Procter & Gamble, is also headquartered in the United States.
Procter & Gamble completed its acquisition of Oral-B on 1 October 2005, after announcing the deal on 28 January 2005. The deal, which also included Gillette, Braun and Venus, was valued at $57 billion.
Before Procter & Gamble, Oral-B was owned by The Gillette Company until 2005.
Yes. As of 25 September 2026, Oral-B is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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