Who owns Swiffer?
Swiffer is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1999
- Category
- Home care › Household cleaning › Surface & bathroom cleaners
- Parent ticker
- NYSE: PG
- Trademark registrant
- Procter & Gamble Company, The (USPTO)
- Last verified
- · 2 sources
About Swiffer
Swiffer is a dry and wet floor-cleaning system Procter & Gamble launched in 1999, using disposable electrostatic cloths on a light handle instead of a mop and bucket. It created a new category and the razor-and-blades model of cheap handle and repeat refill purchases has been widely copied.
How often Procter & Gamble names Swiffer in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Swiffer
The USPTO record for the Swiffer mark lists Procter & Gamble Company, The as the owner of record (serial number 75603734). That name matches the owner named above.[2]
Ownership timeline of Swiffer
- Current owner Procter & Gamble [1] verified
Where Swiffer sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 11 of them in home care.
Also in home care
Other brands in surface & bathroom cleaners, and who owns them
The 34 brands in surface & bathroom cleaners on Brandtree belong to 21 owners. The largest is SC Johnson, with 4; Procter & Gamble has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Method | SC Johnson | 🇺🇸 United States |
| Formula 409 | Clorox | 🇺🇸 United States |
| Flash | Grupo AlEn | 🇲🇽 Mexico |
| Ajax | Colgate-Palmolive | 🇺🇸 United States |
| Armor All | Energizer Holdings | 🇺🇸 United States |
| Nufăr | Farmec | 🇷🇴 Romania |
| Bon Ami | Faultless Brands | 🇺🇸 United States |
| El Kef | Lesieur Cristal | 🇲🇦 Morocco |
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇺🇸 Swiffer and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Swiffer is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Swiffer?
The parent company of Swiffer is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Swiffer American?
Yes. Swiffer originated in the United States in 1999 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Swiffer still owned by Procter & Gamble?
Yes. As of 25 September 2026, Swiffer is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: SWIFFER, serial 75603734, registration 2296103 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
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