Who owns Cascade?
Cascade is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1953
- Category
- Home care › Household cleaning › Dishwashing
- Parent ticker
- NYSE: PG
- Trademark registrant
- The Procter & Gamble Company (USPTO)
- Last verified
- · 2 sources
About Cascade
Cascade is Procter & Gamble's automatic dishwasher detergent in North America, launched in 1953 when domestic dishwashers were still rare. Its advertising has focused for decades on the absence of spots and film on glassware. The brand moved from powder to gel and then to single-dose pods, a format shift that raised prices per wash across the category.
How often Procter & Gamble names Cascade in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Cascade
The USPTO record for the Cascade mark lists The Procter & Gamble Company as the owner of record (serial number 86177084). That name matches the owner named above.[2]
Ownership timeline of Cascade
- Current owner Procter & Gamble [1] verified
Where Cascade sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 11 of them in home care.
Also in home care
- Ariel (1967)
- Bounce (1972)
- Dawn (1973)
- Downy (1960)
- Fairy (1898)
- Febreze (1996)
- Gain (1969)
- Mr. Clean (1958)
- Swiffer (1999)
- Tide (1946)
Founded in the 1950s
Other brands in dishwashing, and who owns them
The 27 brands in dishwashing on Brandtree belong to 20 owners. The largest is Ypê, with 3; Procter & Gamble has 3.
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇺🇸 Cascade and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Cascade is not one of them.
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Frequently asked questions
Who is the parent company of Cascade?
The parent company of Cascade is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Cascade American?
Yes. Cascade originated in the United States in 1953 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Cascade still owned by Procter & Gamble?
Yes. As of 25 September 2026, Cascade is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: CASCADE, serial 86177084, registration 4721312 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
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