Who owns Poa?
Poa is owned by METL Group (Tanzania).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: MeTL Group — Drinks and Beverages / Detergents (What We Do). Last checked .
Key facts
- Current owner
- Mohammed Enterprises Tanzania Limited reported
- Owner HQ
- 🇹🇿 Tanzania, Dar es Salaam
- Origin
- 🇹🇿 Tanzania, Dar es Salaam
- Founded
- 2013
- Category
- Home care › Laundry › Laundry detergent
- Last verified
- · 1 sources
About Poa
Poa is a detergent powder brand made by Royal Soap and Detergent Industries Ltd, METL Group's detergent manufacturing subsidiary in the Mabibo Industrial Area of Dar es Salaam, which has produced synthetic detergent powders since 2013. It is one of five in-house powder brands the subsidiary lists on its own site, alongside Taifa, Protector, Boom and Mo Halisi, manufactured in high, medium and low-density formulations.
Ownership timeline of Poa
- Current owner METL Group [1] reported
Where Poa sits in METL Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full METL Group ownership tree →
See the full METL Group brand portfolio (3) →
Other brands owned by METL Group
METL Group controls 3 brands on Brandtree.
Founded in the 2010s
- Mo Xtra (2012)
Other brands in laundry detergent, and who owns them
The 49 brands in laundry detergent on Brandtree belong to 26 owners. The largest is Alicorp, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
About the owner: METL Group
METL Group is a privately held company headquartered in Dar es Salaam, Tanzania, founded in 1970. Brandtree records 3 brands under its control.
Mohammed Enterprises Tanzania Limited, trading as MeTL Group, is a Dar es Salaam-based, family-owned conglomerate founded in the 1970s by Gulamabbas Dewji and now led by his son Mohammed Dewji, who joined the business in 1999. Its own site describes operations spanning agribusiness (sisal, cotton, oil palm, cashew and sugar farming), manufacturing (textiles, edible oils, flour milling, detergents and beverages), financial and energy services, and global trading, employing roughly 37,000 people across more than a dozen African countries.
🇹🇿 Poa and other Tanzanian brands
Brandtree records a controlling owner for 18 brands that began in Tanzania. 5 of them (28%) are now controlled by a company headquartered in another country; Poa is not one of them.
- African Fruti — Bakhresa 🇹🇿
- Air Tanzania — Air Tanzania 🇹🇿
- Auric Air — Auric Air 🇹🇿
- Jahazi Restaurant — Gulf Hotels Group 🇧🇭
- Mwananchi — Nation Media Group 🇰🇪
- Precision Air — Precision Air 🇹🇿
Frequently asked questions
Who is the parent company of Poa?
The parent company of Poa is METL Group, a privately held company headquartered in Tanzania.
Is Poa Tanzanian?
Yes. Poa originated in Tanzania in 2013 and its owner, METL Group, is also headquartered in Tanzania.
Is Poa still owned by METL Group?
Yes. As of 21 September 2026, Poa is still owned by METL Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] MeTL Group — Drinks and Beverages / Detergents (What We Do) — MeTL Group, Official document; retrieved 21 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.