Who owns Marsella?
Marsella is owned by Alicorp (Peru, BVL: ALICORC1), which has owned the brand since 2005.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Alicorp S.A.A. — Memoria Anual 2023. Last checked .
Key facts
- Current owner
- Alicorp S.A.A. reported
- Owned since
- Owner HQ
- 🇵🇪 Peru, Lima
- Origin
- 🇵🇪 Peru
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- BVL: ALICORC1
- Last verified
- · 1 sources
About Marsella
Marsella is the volume leader in Peruvian detergents. Alicorp bought the brand, originally a laundry soap, from Industrias Pacocha in November 2005, together with the Opal and Amigo detergent names. It is positioned on fragrance and an active-foam formula that makes washing more pleasant, and is aimed at middle-income households who want a detergent that both cleans and smells good.
Ownership timeline of Marsella
Where Marsella sits in Alicorp
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Alicorp ownership tree →
See the full Alicorp brand portfolio (11) →
Other brands owned by Alicorp
Alicorp controls 11 brands on Brandtree, 5 of them in home care.
Also in home care
Other brands in laundry detergent, and who owns them
Alicorp has more brands in laundry detergent on Brandtree than any other owner: 4 of 49.
| Brand | Owner | Owner based in |
|---|---|---|
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
| Roku | Dinant | 🇭🇳 Honduras |
About the owner: Alicorp
Alicorp is a publicly listed company headquartered in Lima, Peru, founded in 1956. Brandtree records 11 brands under its control, and it is listed as BVL: ALICORC1.
Alicorp is a Peruvian consumer goods, food ingredients and animal feed company. It was incorporated in 1956 as Anderson Clayton & Company, bought by Grupo Romero in 1971 and renamed Alicorp in 1997 after mergers that brought in La Fabril and the pasta maker Nicolini Hermanos. It makes edible oils, pasta, flour, biscuits, laundry soap and detergents, sauces, personal and home care products and animal feed, and Grupo Romero companies are its largest shareholders. In 2024 it sold its milling business in Bolivia and Uruguay, bought Refinería del Espino, and stopped making Sayón chocolates and sweets, licensing that name to Arcor.
🇵🇪 Marsella and other Peruvian brands
Brandtree records a controlling owner for 57 brands that began in Peru. 12 of them (21%) are now controlled by a company headquartered in another country; Marsella is not one of them.
- Amayu — AJE 🇵🇪
- Banco de Crédito del Perú — Credicorp 🇵🇪
- Bazo Velarde — Laive 🇵🇪
- Bonlé — Gloria 🇵🇪
- Braedt — Sigma Foods 🇲🇽
- Costeño — Camil 🇧🇷
Frequently asked questions
Who is the parent company of Marsella?
The parent company of Marsella is Alicorp, a publicly listed company headquartered in Peru.
Is Marsella Peruvian?
Yes. Marsella originated in Peru and its owner, Alicorp, is also headquartered in Peru.
Since when has Alicorp owned Marsella?
Alicorp has owned Marsella since 2005.
Is Marsella still owned by Alicorp?
Yes. As of 16 September 2026, Marsella is still owned by Alicorp. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Alicorp S.A.A. — Memoria Anual 2023 — Alicorp S.A.A., Annual report; retrieved 16 September 2026.
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