Who owns Marsella?
Marsella is owned by Alicorp (Peru, BVL: ALICORC1), which has owned the brand since 2005.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Alicorp S.A.A. reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇵🇪 Peru, Lima
- Origin
- 🇵🇪 Peru
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- BVL: ALICORC1
- Last verified
- · 1 sources
About Marsella
Marsella is the volume leader in Peruvian detergents. Alicorp bought the brand, originally a laundry soap, from Industrias Pacocha in November 2005, together with the Opal and Amigo detergent names. It is positioned on fragrance and an active-foam formula that makes washing more pleasant, and is aimed at middle-income households who want a detergent that both cleans and smells good.
Ownership timeline of Marsella
Where Marsella sits in Alicorp
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Alicorp ownership tree →
Other brands owned by Alicorp in home care
Latest news about Marsella
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Marsella?
The parent company of Marsella is Alicorp, a publicly listed company headquartered in Peru.
Is Marsella Peruvian?
Yes. Marsella originated in Peru and its owner, Alicorp, is also headquartered in Peru.
Since when has Alicorp owned Marsella?
Alicorp has owned Marsella since 2005.
Is Marsella still owned by Alicorp?
Yes. As of 16 September 2026, Marsella is still owned by Alicorp. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Alicorp S.A.A. — Memoria Anual 2023 — Alicorp S.A.A., Annual report; retrieved 16 September 2026.
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