Who owns Omino Bianco?
Omino Bianco is owned by Bolton Group (Italy), which has owned the brand since 1981.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Bolton Group — our brands, Bolton Group S.r.l. Last checked .
Key facts
- Current owner
- Bolton Group S.r.l. reported
- Owned since
- Owner HQ
- 🇮🇹 Italy, Milan
- Origin
- 🇮🇹 Italy
- Founded
- 1954
- Category
- Home care › Laundry › Laundry detergent
- Last verified
- · 1 sources
About Omino Bianco
Omino Bianco, the "little white man", was born in Italy in 1954 and created the stain remover category there; the small figure on its packaging is one of the more durable pieces of Italian brand iconography. Bolton used it in 1981 to expand in household cleaning, and the brand now covers detergents and laundry additives as well as the stain treatments it started with.
Ownership timeline of Omino Bianco
- 1981 – present Bolton Group [1] reported
Where Omino Bianco sits in Bolton Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bolton Group ownership tree →
See the full Bolton Group brand portfolio (14) →
Other brands owned by Bolton Group
Bolton Group controls 14 brands on Brandtree, 4 of them in home care.
Also in home care
Other brands in laundry detergent, and who owns them
The 46 brands in laundry detergent on Brandtree belong to 24 owners. The largest is Alicorp, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
About the owner: Bolton Group
Bolton Group is a privately held company headquartered in Milan, Italy, founded in 1949. Brandtree records 14 brands under its control.
Bolton is a family-owned Italian group that began in 1949 when Joseph Nissim founded Exportex to distribute Anglo-American brands in post-war Italy, turned itself into a manufacturer in the 1960s, and took the Bolton Group name in 1978. It now sells more than sixty brands across food, home care, adhesives, personal care and beauty, and reports a turnover of €3.5 billion for 2025. Canned fish is its largest business and its route into most foreign markets: Rio Mare in Italy, Saupiquet in France, Isabel in Spain and Latin America, Wild Planet in the United States. Marina Nissim chairs the group.
Bolton Group: full profile, brands and acquisition history →
🇮🇹 Omino Bianco and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country; Omino Bianco is not one of them.
Frequently asked questions
Who is the parent company of Omino Bianco?
The parent company of Omino Bianco is Bolton Group, a privately held company headquartered in Italy.
Is Omino Bianco Italian?
Yes. Omino Bianco originated in Italy in 1954 and its owner, Bolton Group, is also headquartered in Italy.
Since when has Bolton Group owned Omino Bianco?
Bolton Group has owned Omino Bianco since 1981.
Is Omino Bianco still owned by Bolton Group?
Yes. As of 28 September 2026, Omino Bianco is still owned by Bolton Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Bolton Group — our brands — Bolton Group S.r.l., Official document; retrieved 28 September 2026.
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