Who owns Neutro Roberts?
Neutro Roberts is owned by Bolton Group (Italy), which has owned the brand since 1983.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Bolton Group — our brands, Bolton Group S.r.l. Last checked .
Key facts
- Current owner
- Bolton Group S.r.l. reported
- Owned since
- Owner HQ
- 🇮🇹 Italy, Milan
- Origin
- 🇮🇹 Italy, Florence
- Founded
- 1904
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Last verified
- · 1 sources
About Neutro Roberts
Neutro Roberts dates from 1904 and the launch of the first neutral solid soap bar under the Roberts name, sixty years after the English chemist Henry Roberts opened his pharmaceutical laboratory on Via Tornabuoni in Florence. The range is built on pure glycerine for sensitive family skin and, like Borotalco, reached Bolton through the 1983 acquisition of Manetti & Roberts.
Ownership timeline of Neutro Roberts
- 1983 – present Bolton Group [1] reported
Where Neutro Roberts sits in Bolton Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bolton Group ownership tree →
See the full Bolton Group brand portfolio (14) →
Other brands owned by Bolton Group
Bolton Group controls 14 brands on Brandtree, 6 of them in personal care & beauty.
Also in personal care & beauty
Other brands in bar soap & body wash, and who owns them
The 42 brands in bar soap & body wash on Brandtree belong to 29 owners. The largest is Unilever, with 5; Bolton Group has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Dove | Unilever | 🇬🇧 United Kingdom |
| MediHerb | Trade Kings | 🇿🇲 Zambia |
| Cristalino | CasaLuker | 🇨🇴 Colombia |
| Protex | Colgate-Palmolive | 🇺🇸 United States |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Ivory | Procter & Gamble | 🇺🇸 United States |
| Claire | Sulfo Rwanda | 🇷🇼 Rwanda |
About the owner: Bolton Group
Bolton Group is a privately held company headquartered in Milan, Italy, founded in 1949. Brandtree records 14 brands under its control.
Bolton is a family-owned Italian group that began in 1949 when Joseph Nissim founded Exportex to distribute Anglo-American brands in post-war Italy, turned itself into a manufacturer in the 1960s, and took the Bolton Group name in 1978. It now sells more than sixty brands across food, home care, adhesives, personal care and beauty, and reports a turnover of €3.5 billion for 2025. Canned fish is its largest business and its route into most foreign markets: Rio Mare in Italy, Saupiquet in France, Isabel in Spain and Latin America, Wild Planet in the United States. Marina Nissim chairs the group.
Bolton Group: full profile, brands and acquisition history →
🇮🇹 Neutro Roberts and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country; Neutro Roberts is not one of them.
- Chicco — Artsana 🇮🇹
- Regina — Sofidel 🇮🇹
- Serenity — Ontex 🇧🇪
- Villa Lodola — Milbon 🇯🇵
- ATV Azienda Trasporti Verona — FNM 🇮🇹
- Academia Barilla — Barilla 🇮🇹
Frequently asked questions
Who is the parent company of Neutro Roberts?
The parent company of Neutro Roberts is Bolton Group, a privately held company headquartered in Italy.
Is Neutro Roberts Italian?
Yes. Neutro Roberts originated in Italy in 1904 and its owner, Bolton Group, is also headquartered in Italy.
Since when has Bolton Group owned Neutro Roberts?
Bolton Group has owned Neutro Roberts since 1983.
Is Neutro Roberts still owned by Bolton Group?
Yes. As of 28 September 2026, Neutro Roberts is still owned by Bolton Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Bolton Group — our brands — Bolton Group S.r.l., Official document; retrieved 28 September 2026.
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