SAH Lilas: brands it owns and its ownership tree
SAH Lilas (BVMT: SAH) is a publicly listed company headquartered in Tunis, Tunisia that owns 5 consumer brands across 2 categories.[1][2][3][4][5][6]
Société d'Articles Hygiéniques (SAH) is a Tunisian maker of nappies, sanitary pads, adult incontinence products, tissue paper and detergents, all sold under the Lilas name. Jalila Mezni and Mounir El Jayez founded it in 1994, and it began production in October 1995 with sanitary towels. It has factories or sales companies in Algeria, Libya, Morocco, Côte d'Ivoire and Senegal, and group revenue was 983 million dinars in 2025. The founders' holding company JM Holding owns 65.73%; in July 2025 Poulina Group Holding agreed to buy 45.48% of JM Holding, and the founders remain its majority owners.
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brands owned
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2
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Société d'Articles Hygiéniques SA (also SAH, SAH SA, Lilas)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇹🇳 Tunis, Tunisia
- Founded
- 1994
- Tickers
- BVMT: SAH
- Website
- www.lilas.com.tn
- Last verified
- · 7 sources
SAH Lilas in numbers
- SAH Lilas owns 5 consumer brands tracked here across 2 top-level categories; the largest is personal care & beauty with 4 brands.[1]
Everything SAH Lilas owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Home care (1)
- Lilas Détergents (69.39%)
Full portfolio, 5 brands, with sources → · Competitors by shared categories →
Recent changes to this record
Frequently asked questions
What brands does SAH Lilas own?
SAH Lilas owns 5 consumer brands tracked here, including Lilas Détergents, Miss Lilas, Lilas Papier, Lilas Protect and Lilas Bébé.
Is SAH Lilas a Tunisian company?
Yes. SAH Lilas is headquartered in Tunis, Tunisia and was founded in 1994.
Who owns SAH Lilas?
SAH Lilas is a publicly listed company owned by its shareholders; it trades as SAH on the BVMT.
Sources (7) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Société d'Articles Hygiéniques — Etats financiers consolidés au 31/12/2025 — Société d'Articles Hygiéniques (SAH), Stock exchange filing; retrieved 22 October 2026.
- [2] Société d'Articles Hygiéniques — Etats financiers individuels au 31/12/2025 — Société d'Articles Hygiéniques (SAH), Stock exchange filing; retrieved 22 October 2026.
- [3] SAH — Rapport de gestion de l'exercice 2025 — Société d'Articles Hygiéniques (SAH), Annual report; retrieved 22 October 2026.
- [4] Lilas — Notre histoire — Société d'Articles Hygiéniques (SAH), Official document; retrieved 22 October 2026.
- [5] Bourse de Tunis — Composition du TUNINDEX20 — Bourse des Valeurs Mobilières de Tunis, Stock exchange filing; retrieved 22 October 2026.
- [6] Poulina Group Holding — Communiqué de presse (participation dans JM Holding) — Poulina Group Holding, Official press release, published 4 July 2025; retrieved 22 October 2026.
- [7] Lilas Détergents — Azur Détergent — Azur Détergent, Official document; retrieved 22 October 2026.
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