Who owns Lilas Détergents?
Lilas Détergents is owned by SAH Lilas (Tunisia, BVMT: SAH).[1][2][3]
SAH Lilas owns 69.39% of Lilas Détergents rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Société d'Articles Hygiéniques — Etats financiers consolidés au 31/12/2025, Société d'Articles Hygiéniques (SAH). Last checked .
Key facts
- Current owner
- Société d'Articles Hygiéniques SA (69.39% stake) reported
- Owner HQ
- 🇹🇳 Tunisia, Tunis
- Origin
- 🇹🇳 Tunisia
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- BVMT: SAH
- Last verified
- · 3 sources
About Lilas Détergents
Lilas Détergents is the household-cleaning range made under the Lilas name by Azur Détergent, a subsidiary of the Tunisian hygiene group SAH. It covers plain and scented bleach, laundry powders and gels for automatic machines and hand washing, fabric softener, washing-up liquid, floor and multi-purpose cleaners and air freshener. The factory in the Zriba industrial zone has three units, one for each product family, and a fourth that makes the range's own bottles and caps.
Ownership timeline of Lilas Détergents
Where Lilas Détergents sits in SAH Lilas
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full SAH Lilas ownership tree →
See the full SAH Lilas brand portfolio (5) →
Other brands owned by SAH Lilas
SAH Lilas controls 5 brands on Brandtree.
- Lilas Bébé (1999)
- Lilas Papier (2004)
- Lilas Protect (2005)
- Miss Lilas (1995)
Other brands in laundry detergent, and who owns them
The 47 brands in laundry detergent on Brandtree belong to 25 owners. The largest is Alicorp, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
About the owner: SAH Lilas
SAH Lilas is a publicly listed company headquartered in Tunis, Tunisia, founded in 1994. Brandtree records 5 brands under its control, and it is listed as BVMT: SAH.
Société d'Articles Hygiéniques (SAH) is a Tunisian maker of nappies, sanitary pads, adult incontinence products, tissue paper and detergents, all sold under the Lilas name. Jalila Mezni and Mounir El Jayez founded it in 1994, and it began production in October 1995 with sanitary towels. It has factories or sales companies in Algeria, Libya, Morocco, Côte d'Ivoire and Senegal, and group revenue was 983 million dinars in 2025. The founders' holding company JM Holding owns 65.73%; in July 2025 Poulina Group Holding agreed to buy 45.48% of JM Holding, and the founders remain its majority owners.
🇹🇳 Lilas Détergents and other Tunisian brands
Brandtree records a controlling owner for 36 brands that began in Tunisia. 1 of them (3%) are now controlled by a company headquartered in another country; Lilas Détergents is not one of them.
Frequently asked questions
Who is the parent company of Lilas Détergents?
The parent company of Lilas Détergents is SAH Lilas, a publicly listed company headquartered in Tunisia.
Is Lilas Détergents Tunisian?
Yes. Lilas Détergents originated in Tunisia and its owner, SAH Lilas, is also headquartered in Tunisia.
Is Lilas Détergents still owned by SAH Lilas?
Yes. As of 22 October 2026, Lilas Détergents is still owned by SAH Lilas (69.39% stake). The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Société d'Articles Hygiéniques — Etats financiers consolidés au 31/12/2025 — Société d'Articles Hygiéniques (SAH), Stock exchange filing; retrieved 22 October 2026.
- [2] Lilas Détergents — Azur Détergent — Azur Détergent, Official document; retrieved 22 October 2026.
- [3] Lilas — Notre histoire — Société d'Articles Hygiéniques (SAH), Official document; retrieved 22 October 2026.
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