Who owns Lilas Papier?
Lilas Papier is owned by SAH Lilas (Tunisia, BVMT: SAH).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Société d'Articles Hygiéniques — Etats financiers consolidés au 31/12/2025, Société d'Articles Hygiéniques (SAH). Last checked .
Key facts
- Current owner
- Société d'Articles Hygiéniques SA reported
- Owner HQ
- 🇹🇳 Tunisia, Tunis
- Origin
- 🇹🇳 Tunisia
- Founded
- 2004
- Category
- Personal care & beauty › Tissue & paper hygiene › Facial tissue & toilet paper
- Parent ticker
- BVMT: SAH
- Last verified
- · 3 sources
About Lilas Papier
Lilas Papier is SAH's range of household paper: Lilas Extra and Lilas Maxi kitchen towels in several patterns and sizes, as well as toilet paper, facial tissues and napkins. SAH began making paper products in 2004, and since 2013 its subsidiary Azur Papier has produced the cellulose wadding the paper is made from. Paper hygiene brought in 131.1 million dinars of SAH's sales in 2025, second only to its baby products.
Ownership timeline of Lilas Papier
Where Lilas Papier sits in SAH Lilas
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full SAH Lilas ownership tree →
See the full SAH Lilas brand portfolio (5) →
Other brands owned by SAH Lilas
SAH Lilas controls 5 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
- Lilas Bébé (1999)
- Lilas Protect (2005)
- Miss Lilas (1995)
Other brands in facial tissue & toilet paper, and who owns them
The 34 brands in facial tissue & toilet paper on Brandtree belong to 14 owners. The largest is Sofidel, with 7.
About the owner: SAH Lilas
SAH Lilas is a publicly listed company headquartered in Tunis, Tunisia, founded in 1994. Brandtree records 5 brands under its control, and it is listed as BVMT: SAH.
Société d'Articles Hygiéniques (SAH) is a Tunisian maker of nappies, sanitary pads, adult incontinence products, tissue paper and detergents, all sold under the Lilas name. Jalila Mezni and Mounir El Jayez founded it in 1994, and it began production in October 1995 with sanitary towels. It has factories or sales companies in Algeria, Libya, Morocco, Côte d'Ivoire and Senegal, and group revenue was 983 million dinars in 2025. The founders' holding company JM Holding owns 65.73%; in July 2025 Poulina Group Holding agreed to buy 45.48% of JM Holding, and the founders remain its majority owners.
🇹🇳 Lilas Papier and other Tunisian brands
Brandtree records a controlling owner for 36 brands that began in Tunisia. 1 of them (3%) are now controlled by a company headquartered in another country; Lilas Papier is not one of them.
Frequently asked questions
Who is the parent company of Lilas Papier?
The parent company of Lilas Papier is SAH Lilas, a publicly listed company headquartered in Tunisia.
Is Lilas Papier Tunisian?
Yes. Lilas Papier originated in Tunisia in 2004 and its owner, SAH Lilas, is also headquartered in Tunisia.
Is Lilas Papier still owned by SAH Lilas?
Yes. As of 22 October 2026, Lilas Papier is still owned by SAH Lilas. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Société d'Articles Hygiéniques — Etats financiers consolidés au 31/12/2025 — Société d'Articles Hygiéniques (SAH), Stock exchange filing; retrieved 22 October 2026.
- [2] Lilas Papier — Société d'Articles Hygiéniques (SAH), Official document; retrieved 22 October 2026.
- [3] Lilas — Notre histoire — Société d'Articles Hygiéniques (SAH), Official document; retrieved 22 October 2026.
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