Who owns Miss Lilas?
Miss Lilas is owned by SAH Lilas (Tunisia, BVMT: SAH).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Société d'Articles Hygiéniques — Etats financiers consolidés au 31/12/2025, Société d'Articles Hygiéniques (SAH). Last checked .
Key facts
- Current owner
- Société d'Articles Hygiéniques SA reported
- Owner HQ
- 🇹🇳 Tunisia, Tunis
- Origin
- 🇹🇳 Tunisia
- Founded
- 1995
- Category
- Personal care & beauty › Feminine care & incontinence › Feminine care
- Parent ticker
- BVMT: SAH
- Last verified
- · 4 sources
About Miss Lilas
Miss Lilas is SAH's range of feminine hygiene products in Tunisia: Micro Aérée sanitary pads in day, night and odour-control versions and lengths of 25.5 to 31.5 cm, Liladays panty liners and make-up removal wipes. Sanitary towels were the first thing SAH made when production began in 1995, and the company's history says Lilas became Tunisia's largest producer of feminine hygiene products in 1997. Sales of the feminine range were 91 million dinars in 2025.
Ownership timeline of Miss Lilas
Where Miss Lilas sits in SAH Lilas
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full SAH Lilas ownership tree →
See the full SAH Lilas brand portfolio (5) →
Other brands owned by SAH Lilas
SAH Lilas controls 5 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
- Lilas Bébé (1999)
- Lilas Papier (2004)
- Lilas Protect (2005)
Other brands in feminine care, and who owns them
The 25 brands in feminine care on Brandtree belong to 19 owners. The largest is Procter & Gamble, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Always | Procter & Gamble | 🇺🇸 United States |
| Carefree | Kenvue | 🇺🇸 United States |
| Kotex | Kimberly-Clark | 🇺🇸 United States |
| Absolute | Kino Indonesia | 🇮🇩 Indonesia |
| Femina | Square Toiletries | 🇧🇩 Bangladesh |
| Savlon Freedom | ACI Limited | 🇧🇩 Bangladesh |
| Chilly | Bolton Group | 🇮🇹 Italy |
| Mia | CMPC | 🇨🇱 Chile |
About the owner: SAH Lilas
SAH Lilas is a publicly listed company headquartered in Tunis, Tunisia, founded in 1994. Brandtree records 5 brands under its control, and it is listed as BVMT: SAH.
Société d'Articles Hygiéniques (SAH) is a Tunisian maker of nappies, sanitary pads, adult incontinence products, tissue paper and detergents, all sold under the Lilas name. Jalila Mezni and Mounir El Jayez founded it in 1994, and it began production in October 1995 with sanitary towels. It has factories or sales companies in Algeria, Libya, Morocco, Côte d'Ivoire and Senegal, and group revenue was 983 million dinars in 2025. The founders' holding company JM Holding owns 65.73%; in July 2025 Poulina Group Holding agreed to buy 45.48% of JM Holding, and the founders remain its majority owners.
🇹🇳 Miss Lilas and other Tunisian brands
Brandtree records a controlling owner for 36 brands that began in Tunisia. 1 of them (3%) are now controlled by a company headquartered in another country; Miss Lilas is not one of them.
Frequently asked questions
Who is the parent company of Miss Lilas?
The parent company of Miss Lilas is SAH Lilas, a publicly listed company headquartered in Tunisia.
Is Miss Lilas Tunisian?
Yes. Miss Lilas originated in Tunisia in 1995 and its owner, SAH Lilas, is also headquartered in Tunisia.
Is Miss Lilas still owned by SAH Lilas?
Yes. As of 22 October 2026, Miss Lilas is still owned by SAH Lilas. The ownership record was last checked against primary sources on that date.
Sources (4) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Société d'Articles Hygiéniques — Etats financiers consolidés au 31/12/2025 — Société d'Articles Hygiéniques (SAH), Stock exchange filing; retrieved 22 October 2026.
- [2] Miss Lilas — Société d'Articles Hygiéniques (SAH), Official document; retrieved 22 October 2026.
- [3] Lilas — Notre histoire — Société d'Articles Hygiéniques (SAH), Official document; retrieved 22 October 2026.
- [4] Société d'Articles Hygiéniques — Etats financiers individuels au 31/12/2025 — Société d'Articles Hygiéniques (SAH), Stock exchange filing; retrieved 22 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.