Who owns Lilas Protect?
Lilas Protect is owned by SAH Lilas (Tunisia, BVMT: SAH).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Société d'Articles Hygiéniques — Etats financiers consolidés au 31/12/2025, Société d'Articles Hygiéniques (SAH). Last checked .
Key facts
- Current owner
- Société d'Articles Hygiéniques SA reported
- Owner HQ
- 🇹🇳 Tunisia, Tunis
- Origin
- 🇹🇳 Tunisia
- Founded
- 2005
- Category
- Personal care & beauty › Feminine care & incontinence › Incontinence care
- Parent ticker
- BVMT: SAH
- Last verified
- · 4 sources
About Lilas Protect
Lilas Protect is SAH's range of adult incontinence products, including Lilas Protect Confort adult nappies, Lilas Pants with a stretch waistband, and wipes, with advice pages aimed separately at men and women. SAH began making adult nappies in 2005. Adult hygiene was the fastest-growing of SAH's product families in 2025, with sales of 57.6 million dinars at the Tunisian company, up from 46.2 million the year before.
Ownership timeline of Lilas Protect
Where Lilas Protect sits in SAH Lilas
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full SAH Lilas ownership tree →
See the full SAH Lilas brand portfolio (5) →
Other brands owned by SAH Lilas
SAH Lilas controls 5 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
- Lilas Bébé (1999)
- Lilas Papier (2004)
- Miss Lilas (1995)
Other brands in incontinence care, and who owns them
The 22 brands in incontinence care on Brandtree belong to 13 owners. The largest is Coloplast, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Conveen | Coloplast | 🇩🇰 Denmark |
| iD | Ontex | 🇧🇪 Belgium |
| Attento | Daio Paper | 🇯🇵 Japan |
| ElderJoy | Hengan | 🇨🇳 China |
| Depend | Kimberly-Clark | 🇺🇸 United States |
| Savlon Respect | ACI Limited | 🇧🇩 Bangladesh |
| GentleCath | Convatec | 🇬🇧 United Kingdom |
| TENA | Essity | 🇸🇪 Sweden |
About the owner: SAH Lilas
SAH Lilas is a publicly listed company headquartered in Tunis, Tunisia, founded in 1994. Brandtree records 5 brands under its control, and it is listed as BVMT: SAH.
Société d'Articles Hygiéniques (SAH) is a Tunisian maker of nappies, sanitary pads, adult incontinence products, tissue paper and detergents, all sold under the Lilas name. Jalila Mezni and Mounir El Jayez founded it in 1994, and it began production in October 1995 with sanitary towels. It has factories or sales companies in Algeria, Libya, Morocco, Côte d'Ivoire and Senegal, and group revenue was 983 million dinars in 2025. The founders' holding company JM Holding owns 65.73%; in July 2025 Poulina Group Holding agreed to buy 45.48% of JM Holding, and the founders remain its majority owners.
🇹🇳 Lilas Protect and other Tunisian brands
Brandtree records a controlling owner for 36 brands that began in Tunisia. 1 of them (3%) are now controlled by a company headquartered in another country; Lilas Protect is not one of them.
Frequently asked questions
Who is the parent company of Lilas Protect?
The parent company of Lilas Protect is SAH Lilas, a publicly listed company headquartered in Tunisia.
Is Lilas Protect Tunisian?
Yes. Lilas Protect originated in Tunisia in 2005 and its owner, SAH Lilas, is also headquartered in Tunisia.
Is Lilas Protect still owned by SAH Lilas?
Yes. As of 22 October 2026, Lilas Protect is still owned by SAH Lilas. The ownership record was last checked against primary sources on that date.
Sources (4) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Société d'Articles Hygiéniques — Etats financiers consolidés au 31/12/2025 — Société d'Articles Hygiéniques (SAH), Stock exchange filing; retrieved 22 October 2026.
- [2] Lilas Protect — Société d'Articles Hygiéniques (SAH), Official document; retrieved 22 October 2026.
- [3] Lilas — Notre histoire — Société d'Articles Hygiéniques (SAH), Official document; retrieved 22 October 2026.
- [4] SAH — Rapport de gestion de l'exercice 2025 — Société d'Articles Hygiéniques (SAH), Annual report; retrieved 22 October 2026.
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