Who owns Lilas Bébé?
Lilas Bébé is owned by SAH Lilas (Tunisia, BVMT: SAH).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Société d'Articles Hygiéniques — Etats financiers consolidés au 31/12/2025, Société d'Articles Hygiéniques (SAH). Last checked .
Key facts
- Current owner
- Société d'Articles Hygiéniques SA reported
- Owner HQ
- 🇹🇳 Tunisia, Tunis
- Origin
- 🇹🇳 Tunisia
- Founded
- 1999
- Category
- Personal care & beauty › Tissue & paper hygiene › Diapers & baby wipes
- Parent ticker
- BVMT: SAH
- Last verified
- · 4 sources
About Lilas Bébé
Lilas Bébé is SAH's range of baby nappies and wipes, sold as Confort Max Actif, a unisex version and a pharmacy version, alongside maternity pads. SAH entered the baby-nappy market in 1999, and baby hygiene is its largest product family: 168.8 million dinars of the Tunisian company's sales in 2025, down 7.6% on the year. The brand also runs a club for mothers and mobile apps for pregnancy and baby care.
Ownership timeline of Lilas Bébé
Where Lilas Bébé sits in SAH Lilas
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full SAH Lilas ownership tree →
See the full SAH Lilas brand portfolio (5) →
Other brands owned by SAH Lilas
SAH Lilas controls 5 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
- Lilas Papier (2004)
- Lilas Protect (2005)
- Miss Lilas (1995)
Other brands in diapers & baby wipes, and who owns them
The 26 brands in diapers & baby wipes on Brandtree belong to 19 owners. The largest is Kimberly-Clark, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| GoodNites | Kimberly-Clark | 🇺🇸 United States |
| BBTips | CMPC | 🇨🇱 Chile |
| Barlie | Golrang Industrial Group | 🇮🇷 Iran |
| Anerle | Hengan | 🇨🇳 China |
| Luvs | Procter & Gamble | 🇺🇸 United States |
| MamyPoko | Unicharm | 🇯🇵 Japan |
| Savlon Twinkle | ACI Limited | 🇧🇩 Bangladesh |
| Pee&Poo | Artsana | 🇮🇹 Italy |
About the owner: SAH Lilas
SAH Lilas is a publicly listed company headquartered in Tunis, Tunisia, founded in 1994. Brandtree records 5 brands under its control, and it is listed as BVMT: SAH.
Société d'Articles Hygiéniques (SAH) is a Tunisian maker of nappies, sanitary pads, adult incontinence products, tissue paper and detergents, all sold under the Lilas name. Jalila Mezni and Mounir El Jayez founded it in 1994, and it began production in October 1995 with sanitary towels. It has factories or sales companies in Algeria, Libya, Morocco, Côte d'Ivoire and Senegal, and group revenue was 983 million dinars in 2025. The founders' holding company JM Holding owns 65.73%; in July 2025 Poulina Group Holding agreed to buy 45.48% of JM Holding, and the founders remain its majority owners.
🇹🇳 Lilas Bébé and other Tunisian brands
Brandtree records a controlling owner for 36 brands that began in Tunisia. 1 of them (3%) are now controlled by a company headquartered in another country; Lilas Bébé is not one of them.
Frequently asked questions
Who is the parent company of Lilas Bébé?
The parent company of Lilas Bébé is SAH Lilas, a publicly listed company headquartered in Tunisia.
Is Lilas Bébé Tunisian?
Yes. Lilas Bébé originated in Tunisia in 1999 and its owner, SAH Lilas, is also headquartered in Tunisia.
Is Lilas Bébé still owned by SAH Lilas?
Yes. As of 22 October 2026, Lilas Bébé is still owned by SAH Lilas. The ownership record was last checked against primary sources on that date.
Sources (4) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Société d'Articles Hygiéniques — Etats financiers consolidés au 31/12/2025 — Société d'Articles Hygiéniques (SAH), Stock exchange filing; retrieved 22 October 2026.
- [2] Lilas Bébé — Société d'Articles Hygiéniques (SAH), Official document; retrieved 22 October 2026.
- [3] Lilas — Notre histoire — Société d'Articles Hygiéniques (SAH), Official document; retrieved 22 October 2026.
- [4] Société d'Articles Hygiéniques — Etats financiers individuels au 31/12/2025 — Société d'Articles Hygiéniques (SAH), Stock exchange filing; retrieved 22 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.