Who owns Lavatodo?
Lavatodo is owned by La Fabril (Ecuador).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: La Fabril — Quiénes somos, La Fabril S.A. Last checked .
Key facts
- Current owner
- La Fabril S.A. reported
- Owner HQ
- 🇪🇨 Ecuador
- Origin
- 🇪🇨 Ecuador
- Category
- Home care › Laundry › Laundry detergent
- Last verified
- · 1 sources
About Lavatodo
Lavatodo is the liquid laundry detergent in La Fabril's home care range, sold alongside its Ciclón powder and Perla bar soap so that the company covers all three ways an Ecuadorian household washes clothes. A Lava Todo bar soap is sold under the same name, which is what the brand started out as before the liquid arrived.
Ownership timeline of Lavatodo
Where Lavatodo sits in La Fabril
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full La Fabril ownership tree →
See the full La Fabril brand portfolio (13) →
Other brands owned by La Fabril
La Fabril controls 13 brands on Brandtree, 5 of them in home care.
Also in home care
Other brands in laundry detergent, and who owns them
The 49 brands in laundry detergent on Brandtree belong to 26 owners. The largest is Alicorp, with 4; La Fabril has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
| Roku | Dinant | 🇭🇳 Honduras |
About the owner: La Fabril
La Fabril is a privately held company headquartered in Ecuador, founded in 1935. Brandtree records 13 brands under its control.
La Fabril is an Ecuadorian manufacturer constituted in 1935 that began operating in 1968 under Carlos González-Artigas Díaz, and it now leads the country in fats, oils, oleochemicals, biofuels and cleaning and hygiene products. In 2002 it bought the La Favorita oils and fats factory from Unilever, brands included, which made it the largest edible oils and fats business in Ecuador. It calls itself "the industry of ideas" and has run its own oils and fats research centre since the 1990s; it says it was the first company in Latin America to fractionate palm kernel oil to make cocoa butter substitutes.
🇪🇨 Lavatodo and other Ecuadorian brands
Brandtree records a controlling owner for 38 brands that began in Ecuador. 2 of them (5%) are now controlled by a company headquartered in another country; Lavatodo is not one of them.
- Akí — Corporación Favorita 🇪🇨
- EP Petroecuador — Petroecuador 🇪🇨
- Fritz — Pronaca 🇪🇨
- Juris — Sigma Foods 🇲🇽
- LATAM Airlines Ecuador — LATAM 🇨🇱
- Bebemundo — Corporación Favorita 🇪🇨
Frequently asked questions
Who is the parent company of Lavatodo?
The parent company of Lavatodo is La Fabril, a privately held company headquartered in Ecuador.
Is Lavatodo Ecuadorian?
Yes. Lavatodo originated in Ecuador and its owner, La Fabril, is also headquartered in Ecuador.
Is Lavatodo still owned by La Fabril?
Yes. As of 24 September 2026, Lavatodo is still owned by La Fabril. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] La Fabril — Quiénes somos — La Fabril S.A., Official document; retrieved 24 September 2026.
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