Who owns Persil (Henkel)?
Persil (Henkel) is owned by Henkel (Germany, XETRA: HEN3).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Henkel AG & Co. KGaA Annual Report 2025, 5 March 2026. Last checked .
Key facts
- Current owner
- Henkel AG & Co. KGaA reported
- Owner HQ
- 🇩🇪 Germany, Düsseldorf
- Origin
- 🇩🇪 Germany
- Founded
- 1907
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- XETRA: HEN3
- Last verified
- · 1 sources
About Persil (Henkel)
Henkel launched Persil in Germany in 1907 as the first self-acting detergent, made from perborate and silicate, which gave it its name and meant washing no longer required scrubbing. Henkel owns the trademark across continental Europe and North America; Unilever owns it in the United Kingdom, Ireland and France.
Ownership timeline of Persil (Henkel)
Where Persil (Henkel) sits in Henkel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Henkel ownership tree →
See the full Henkel brand portfolio (13) →
Other brands owned by Henkel
Henkel controls 13 brands on Brandtree, 8 of them in home care.
Also in home care
Other brands in laundry detergent, and who owns them
The 47 brands in laundry detergent on Brandtree belong to 25 owners. The largest is Alicorp, with 4; Henkel has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
About the owner: Henkel
Henkel is a publicly listed company headquartered in Düsseldorf, Germany, founded in 1876. Brandtree records 13 brands under its control, and it is listed as XETRA: HEN3.
Henkel was founded in Aachen in 1876 and is run as a partnership limited by shares with the Henkel family holding a controlling block of ordinary shares. It combines a consumer brands business in laundry, home care and hair with a larger industrial adhesives division.
🇩🇪 Persil (Henkel) and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country; Persil (Henkel) is not one of them.
Frequently asked questions
Who is the parent company of Persil (Henkel)?
The parent company of Persil (Henkel) is Henkel, a publicly listed company headquartered in Germany.
Is Persil (Henkel) owned by Unilever?
No. Persil (Henkel) is owned by Henkel, not Unilever.
Is Persil (Henkel) German?
Yes. Persil (Henkel) originated in Germany in 1907 and its owner, Henkel, is also headquartered in Germany.
Is Persil (Henkel) still owned by Henkel?
Yes. As of 16 September 2026, Persil (Henkel) is still owned by Henkel. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Henkel AG & Co. KGaA Annual Report 2025 — Henkel AG & Co. KGaA, Annual report, published 5 March 2026; retrieved 16 September 2026.
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