Who owns Chaka?
Chaka is owned by Square Toiletries (Bangladesh).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Square Toiletries — Brands That Care, Square Toiletries Limited. Last checked .
Key facts
- Current owner
- Square Toiletries Limited reported
- Owner HQ
- 🇧🇩 Bangladesh, Dhaka
- Origin
- 🇧🇩 Bangladesh
- Category
- Home care › Laundry › Laundry detergent
- Last verified
- · 1 sources
About Chaka
Chaka is the detergent brand Square Toiletries sells as the smart detergent, in a perfumed range split three ways — Super White with lily fragrance for whites, Super Bright with pink rose for colours and Super Soft with jasmine — alongside an all-in-one washing powder using what it calls Smart Enzyme Technology and a Color Guard formula. Splitting an affordable detergent into fragrance-led variants is a way to build a premium tier in a price-sensitive market without raising the price of the base product.
Ownership timeline of Chaka
- Current owner Square Toiletries [1] reported
Where Chaka sits in Square Toiletries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Square Toiletries ownership tree →
See the full Square Toiletries brand portfolio (19) →
Other brands owned by Square Toiletries
Square Toiletries controls 19 brands on Brandtree, 6 of them in home care.
Also in home care
Other brands in laundry detergent, and who owns them
The 49 brands in laundry detergent on Brandtree belong to 26 owners. The largest is Alicorp, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
About the owner: Square Toiletries
Square Toiletries is a privately held company headquartered in Dhaka, Bangladesh. Brandtree records 19 brands under its control.
Square Toiletries Limited is one of the largest fast-moving consumer goods companies in Bangladesh and the toiletries arm of Square Group, the conglomerate Samson H Chowdhury built from a four-partner pharmacy business founded in 1958 and named Square because four friends started it. It produces at two automated plants at Rupshi and Pabna, states that all the brands it sells were developed by its own research and development department rather than licensed in, and lists export markets across Asia, the Middle East, Europe, North America, Africa and Australia. Its portfolio runs from soap and shampoo to sanitary napkins, nappies, toothpaste, detergent and mosquito repellent.
Square Toiletries: full profile, brands and acquisition history →
🇧🇩 Chaka and other Bangladeshi brands
Brandtree records a controlling owner for 51 brands that began in Bangladesh. 2 of them (4%) are now controlled by a company headquartered in another country; Chaka is not one of them.
- ACI Aerosol — ACI Limited 🇧🇩
- Olympic — Olympic Industries 🇧🇩
- All Time — PRAN-RFL 🇧🇩
- Biman Bangladesh Airlines — Biman Bangladesh 🇧🇩
- Coca-Cola Bangladesh Beverages — Coca-Cola İçecek 🇹🇷
- Life Insurance Corporation (LIC) of Bangladesh — LIC of India 🇮🇳
Frequently asked questions
Who is the parent company of Chaka?
The parent company of Chaka is Square Toiletries, a privately held company headquartered in Bangladesh.
Is Chaka Bangladeshi?
Yes. Chaka originated in Bangladesh and its owner, Square Toiletries, is also headquartered in Bangladesh.
Is Chaka still owned by Square Toiletries?
Yes. As of 16 September 2026, Chaka is still owned by Square Toiletries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Square Toiletries — Brands That Care — Square Toiletries Limited, Official document; retrieved 16 September 2026.
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