Who owns Meril?
Meril is owned by Square Toiletries (Bangladesh).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Square Toiletries Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇧🇩 Bangladesh, Dhaka
- Origin
- 🇧🇩 Bangladesh
- Category
- Personal care & beauty › Skin care › Body care & lotions
- Last verified
- · 1 sources
About Meril
Meril is the largest brand Square Toiletries sells and the one it stretches furthest, covering petroleum jelly, milk soap, a vitamin C soap bar, lip care, shower gels and a tangerine orange shampoo and conditioner, plus a separate Meril Baby range whose lotion is built around milk, probiotics and vitamins B3, C and E. The petroleum jelly is the anchor: in a country with a short but sharp dry winter, the company positions it as the standard protection against cracked skin, and the Meril Baby line is marketed through its long-running Adore Gora Bhobishshot campaign.
Ownership timeline of Meril
- ? – present Square Toiletries [1] reported
Where Meril sits in Square Toiletries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Square Toiletries ownership tree →
Other brands owned by Square Toiletries in personal care & beauty
Latest news about Meril
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Meril?
The parent company of Meril is Square Toiletries, a privately held company headquartered in Bangladesh.
Is Meril Bangladeshi?
Yes. Meril originated in Bangladesh and its owner, Square Toiletries, is also headquartered in Bangladesh.
Is Meril still owned by Square Toiletries?
Yes. As of 16 September 2026, Meril is still owned by Square Toiletries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Square Toiletries — Brands That Care — Square Toiletries Limited, Official document; retrieved 16 September 2026.
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