Who owns Xpel?
Xpel is owned by Square Toiletries (Bangladesh).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Square Toiletries — Brands That Care, Square Toiletries Limited. Last checked .
Key facts
- Current owner
- Square Toiletries Limited reported
- Owner HQ
- 🇧🇩 Bangladesh, Dhaka
- Origin
- 🇧🇩 Bangladesh
- Category
- Home care › Air care & pest control › Insecticide & repellent
- Last verified
- · 1 sources
About Xpel
Xpel is a mosquito repellent brand sold as both an aerosol and a natural repellent spray, the latter built on plant-derived PMD from lemon eucalyptus oil which Square Toiletries says gives roughly four hours of protection indoors and out. The company sells it against what it describes as pervasive mosquito-borne disease and rising numbers of victims, which places repellent closer to a necessity than a convenience and explains why the natural variant leads on its plant-derived active rather than on strength.
Ownership timeline of Xpel
- Current owner Square Toiletries [1] reported
Where Xpel sits in Square Toiletries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Square Toiletries ownership tree →
See the full Square Toiletries brand portfolio (19) →
Other brands owned by Square Toiletries
Square Toiletries controls 19 brands on Brandtree, 6 of them in home care.
Also in home care
Other brands in insecticide & repellent, and who owns them
The 26 brands in insecticide & repellent on Brandtree belong to 13 owners. The largest is Earth, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Black Cap | Earth | 🇯🇵 Japan |
| Kometoban | S.T. Corporation | 🇯🇵 Japan |
| BOP | Goddard Enterprises | 🇧🇧 Barbados |
| Good Knight | Godrej Consumer | 🇮🇳 India |
| Prozap | Neogen | 🇺🇸 United States |
| OFF! | SC Johnson | 🇺🇸 United States |
| Ortho | Scotts Miracle-Gro | 🇺🇸 United States |
| Cutter | Spectrum Brands | 🇺🇸 United States |
About the owner: Square Toiletries
Square Toiletries is a privately held company headquartered in Dhaka, Bangladesh. Brandtree records 19 brands under its control.
Square Toiletries Limited is one of the largest fast-moving consumer goods companies in Bangladesh and the toiletries arm of Square Group, the conglomerate Samson H Chowdhury built from a four-partner pharmacy business founded in 1958 and named Square because four friends started it. It produces at two automated plants at Rupshi and Pabna, states that all the brands it sells were developed by its own research and development department rather than licensed in, and lists export markets across Asia, the Middle East, Europe, North America, Africa and Australia. Its portfolio runs from soap and shampoo to sanitary napkins, nappies, toothpaste, detergent and mosquito repellent.
Square Toiletries: full profile, brands and acquisition history →
🇧🇩 Xpel and other Bangladeshi brands
Brandtree records a controlling owner for 51 brands that began in Bangladesh. 2 of them (4%) are now controlled by a company headquartered in another country; Xpel is not one of them.
- ACI Aerosol — ACI Limited 🇧🇩
- Olympic — Olympic Industries 🇧🇩
- All Time — PRAN-RFL 🇧🇩
- Biman Bangladesh Airlines — Biman Bangladesh 🇧🇩
- Coca-Cola Bangladesh Beverages — Coca-Cola İçecek 🇹🇷
- Life Insurance Corporation (LIC) of Bangladesh — LIC of India 🇮🇳
Frequently asked questions
Who is the parent company of Xpel?
The parent company of Xpel is Square Toiletries, a privately held company headquartered in Bangladesh.
Is Xpel Bangladeshi?
Yes. Xpel originated in Bangladesh and its owner, Square Toiletries, is also headquartered in Bangladesh.
Is Xpel still owned by Square Toiletries?
Yes. As of 16 September 2026, Xpel is still owned by Square Toiletries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Square Toiletries — Brands That Care — Square Toiletries Limited, Official document; retrieved 16 September 2026.
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