Who owns Zerocal?
Zerocal is owned by Square Toiletries (Bangladesh).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Square Toiletries — Brands That Care, Square Toiletries Limited. Last checked .
Key facts
- Current owner
- Square Toiletries Limited reported
- Owner HQ
- 🇧🇩 Bangladesh, Dhaka
- Origin
- 🇧🇩 Bangladesh
- Category
- Food › Meals & meal components › Baking mixes & ingredients
- Last verified
- · 1 sources
About Zerocal
Zerocal is a sucralose-based table sweetener sold in tablets and sachets, and it is the one Square Toiletries product that is food rather than toiletries. The company sells it on sucralose leaving no bitter aftertaste in sweet drinks and desserts, offers it in packs of 100 and 200 tablets meant to be carried around, and has exhibited it at a diabetic fair in Chittagong, which says plainly enough who the brand was created for.
Ownership timeline of Zerocal
- Current owner Square Toiletries [1] reported
Where Zerocal sits in Square Toiletries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Square Toiletries ownership tree →
See the full Square Toiletries brand portfolio (19) →
Other brands owned by Square Toiletries
Square Toiletries controls 19 brands on Brandtree.
Other brands in baking mixes & ingredients, and who owns them
The 74 brands in baking mixes & ingredients on Brandtree belong to 47 owners. The largest is Bidco Africa, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Cowboy | Bidco Africa | 🇰🇪 Kenya |
| EXE | Unga Group | 🇰🇪 Kenya |
| Golden Penny | Flour Mills of Nigeria | 🇳🇬 Nigeria |
| Al Horra | Lesieur Cristal | 🇲🇦 Morocco |
| Florencia | Molino Cañuelas | 🇦🇷 Argentina |
| Amuleia | Nisshin Seifun | 🇯🇵 Japan |
| Clabber Girl | B&G Foods | 🇺🇸 United States |
| BUA Sugar | BUA Foods | 🇳🇬 Nigeria |
About the owner: Square Toiletries
Square Toiletries is a privately held company headquartered in Dhaka, Bangladesh. Brandtree records 19 brands under its control.
Square Toiletries Limited is one of the largest fast-moving consumer goods companies in Bangladesh and the toiletries arm of Square Group, the conglomerate Samson H Chowdhury built from a four-partner pharmacy business founded in 1958 and named Square because four friends started it. It produces at two automated plants at Rupshi and Pabna, states that all the brands it sells were developed by its own research and development department rather than licensed in, and lists export markets across Asia, the Middle East, Europe, North America, Africa and Australia. Its portfolio runs from soap and shampoo to sanitary napkins, nappies, toothpaste, detergent and mosquito repellent.
Square Toiletries: full profile, brands and acquisition history →
🇧🇩 Zerocal and other Bangladeshi brands
Brandtree records a controlling owner for 51 brands that began in Bangladesh. 2 of them (4%) are now controlled by a company headquartered in another country; Zerocal is not one of them.
- ACI Nutrilife — ACI Limited 🇧🇩
- All Time — PRAN-RFL 🇧🇩
- Energy Plus — Olympic Industries 🇧🇩
- Biman Bangladesh Airlines — Biman Bangladesh 🇧🇩
- Coca-Cola Bangladesh Beverages — Coca-Cola İçecek 🇹🇷
- Life Insurance Corporation (LIC) of Bangladesh — LIC of India 🇮🇳
Frequently asked questions
Who is the parent company of Zerocal?
The parent company of Zerocal is Square Toiletries, a privately held company headquartered in Bangladesh.
Is Zerocal Bangladeshi?
Yes. Zerocal originated in Bangladesh and its owner, Square Toiletries, is also headquartered in Bangladesh.
Is Zerocal still owned by Square Toiletries?
Yes. As of 16 September 2026, Zerocal is still owned by Square Toiletries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Square Toiletries — Brands That Care — Square Toiletries Limited, Official document; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.