Who owns Supermom?
Supermom is owned by Square Toiletries (Bangladesh).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Square Toiletries — Brands That Care, Square Toiletries Limited. Last checked .
Key facts
- Current owner
- Square Toiletries Limited reported
- Owner HQ
- 🇧🇩 Bangladesh, Dhaka
- Origin
- 🇧🇩 Bangladesh
- Category
- Personal care & beauty › Tissue & paper hygiene › Diapers & baby wipes
- Last verified
- · 1 sources
About Supermom
Supermom is Square Toiletries' baby nappy and wipe brand, sold as newborn, pant-system and overnight nappies alongside wipes that the company says are free of alcohol, soap and parabens and pH-balanced for infant skin. It competes directly against the multinational nappy brands in Bangladesh on absorbency claims, and is one of the brands the company names as a bestseller on the front of its own site.
Ownership timeline of Supermom
- Current owner Square Toiletries [1] reported
Where Supermom sits in Square Toiletries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Square Toiletries ownership tree →
See the full Square Toiletries brand portfolio (19) →
Other brands owned by Square Toiletries
Square Toiletries controls 19 brands on Brandtree, 12 of them in personal care & beauty.
Also in personal care & beauty
Other brands in diapers & baby wipes, and who owns them
The 26 brands in diapers & baby wipes on Brandtree belong to 19 owners. The largest is Kimberly-Clark, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| GoodNites | Kimberly-Clark | 🇺🇸 United States |
| BBTips | CMPC | 🇨🇱 Chile |
| Barlie | Golrang Industrial Group | 🇮🇷 Iran |
| Anerle | Hengan | 🇨🇳 China |
| Luvs | Procter & Gamble | 🇺🇸 United States |
| MamyPoko | Unicharm | 🇯🇵 Japan |
| Savlon Twinkle | ACI Limited | 🇧🇩 Bangladesh |
| Pee&Poo | Artsana | 🇮🇹 Italy |
About the owner: Square Toiletries
Square Toiletries is a privately held company headquartered in Dhaka, Bangladesh. Brandtree records 19 brands under its control.
Square Toiletries Limited is one of the largest fast-moving consumer goods companies in Bangladesh and the toiletries arm of Square Group, the conglomerate Samson H Chowdhury built from a four-partner pharmacy business founded in 1958 and named Square because four friends started it. It produces at two automated plants at Rupshi and Pabna, states that all the brands it sells were developed by its own research and development department rather than licensed in, and lists export markets across Asia, the Middle East, Europe, North America, Africa and Australia. Its portfolio runs from soap and shampoo to sanitary napkins, nappies, toothpaste, detergent and mosquito repellent.
Square Toiletries: full profile, brands and acquisition history →
🇧🇩 Supermom and other Bangladeshi brands
Brandtree records a controlling owner for 51 brands that began in Bangladesh. 2 of them (4%) are now controlled by a company headquartered in another country; Supermom is not one of them.
- Impact — ACI Limited 🇧🇩
- All Time — PRAN-RFL 🇧🇩
- Biman Bangladesh Airlines — Biman Bangladesh 🇧🇩
- Coca-Cola Bangladesh Beverages — Coca-Cola İçecek 🇹🇷
- Energy Plus — Olympic Industries 🇧🇩
- Life Insurance Corporation (LIC) of Bangladesh — LIC of India 🇮🇳
Frequently asked questions
Who is the parent company of Supermom?
The parent company of Supermom is Square Toiletries, a privately held company headquartered in Bangladesh.
Is Supermom Bangladeshi?
Yes. Supermom originated in Bangladesh and its owner, Square Toiletries, is also headquartered in Bangladesh.
Is Supermom still owned by Square Toiletries?
Yes. As of 16 September 2026, Supermom is still owned by Square Toiletries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Square Toiletries — Brands That Care — Square Toiletries Limited, Official document; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.