Who owns Supermom?
Supermom is owned by Square Toiletries (Bangladesh).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Square Toiletries Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇧🇩 Bangladesh, Dhaka
- Origin
- 🇧🇩 Bangladesh
- Category
- Personal care & beauty › Tissue & paper hygiene › Diapers & baby wipes
- Last verified
- · 1 sources
About Supermom
Supermom is Square Toiletries' baby nappy and wipe brand, sold as newborn, pant-system and overnight nappies alongside wipes that the company says are free of alcohol, soap and parabens and pH-balanced for infant skin. It competes directly against the multinational nappy brands in Bangladesh on absorbency claims, and is one of the brands the company names as a bestseller on the front of its own site.
Ownership timeline of Supermom
- ? – present Square Toiletries [1] reported
Where Supermom sits in Square Toiletries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Square Toiletries ownership tree →
Other brands owned by Square Toiletries in personal care & beauty
Latest news about Supermom
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Supermom?
The parent company of Supermom is Square Toiletries, a privately held company headquartered in Bangladesh.
Is Supermom Bangladeshi?
Yes. Supermom originated in Bangladesh and its owner, Square Toiletries, is also headquartered in Bangladesh.
Is Supermom still owned by Square Toiletries?
Yes. As of 16 September 2026, Supermom is still owned by Square Toiletries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Square Toiletries — Brands That Care — Square Toiletries Limited, Official document; retrieved 16 September 2026.
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