Brandtree

Who owns Maxclean?

Maxclean is owned by Square Toiletries (Bangladesh).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Evidence: Square Toiletries — Brands That Care, Square Toiletries Limited. Last checked .

Key facts

Current owner
Square Toiletries Limited reported
Owner HQ
🇧🇩 Bangladesh, Dhaka
Origin
🇧🇩 Bangladesh
Category
Home care › Household cleaning › Dishwashing
Last verified
· 1 sources

About Maxclean

Maxclean is Square Toiletries' liquid dishwashing brand, sold on a degreasing formula for cutting through cooking oil, a rich foam that the company says goes a long way per wash, and an orange essence that leaves kitchenware smelling clean. Concentration is the selling point that matters most in Bangladesh, where dishwashing is overwhelmingly done by hand and the cost per wash decides which bottle a household buys.

Ownership timeline of Maxclean

  1. Current owner Square Toiletries [1] reported

Where Maxclean sits in Square Toiletries

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Maxclean sits in Square Toiletries Tree of 19 brands under Square Toiletries. Square Toiletries Maxclean Chaka Chamak Femina Jui Kool and 13 more

Open the full Square Toiletries ownership tree →

See the full Square Toiletries brand portfolio (19) →

Other brands owned by Square Toiletries

Square Toiletries controls 19 brands on Brandtree, 6 of them in home care.

Also in home care

All Square Toiletries brands →

Other brands in dishwashing, and who owns them

The 27 brands in dishwashing on Brandtree belong to 20 owners. The largest is Ypê, with 3.

BrandOwnerOwner based in
Cascade Procter & Gamble 🇺🇸 United States
Assolan Ypê 🇧🇷 Brazil
Bom Bril Bombril 🇧🇷 Brazil
Pril Henkel 🇩🇪 Germany
CHARMY Lion 🇯🇵 Japan
Scotch-Brite 3M 🇺🇸 United States
Sway Aekyung 🇰🇷 South Korea
Nuru Bidco Africa 🇰🇪 Kenya

Every brand in dishwashing and its owner →

About the owner: Square Toiletries

Square Toiletries is a privately held company headquartered in Dhaka, Bangladesh. Brandtree records 19 brands under its control.

Square Toiletries Limited is one of the largest fast-moving consumer goods companies in Bangladesh and the toiletries arm of Square Group, the conglomerate Samson H Chowdhury built from a four-partner pharmacy business founded in 1958 and named Square because four friends started it. It produces at two automated plants at Rupshi and Pabna, states that all the brands it sells were developed by its own research and development department rather than licensed in, and lists export markets across Asia, the Middle East, Europe, North America, Africa and Australia. Its portfolio runs from soap and shampoo to sanitary napkins, nappies, toothpaste, detergent and mosquito repellent.

Square Toiletries: full profile, brands and acquisition history →

🇧🇩 Maxclean and other Bangladeshi brands

Brandtree records a controlling owner for 51 brands that began in Bangladesh. 2 of them (4%) are now controlled by a company headquartered in another country; Maxclean is not one of them.

All Bangladeshi brands and who owns them →

Frequently asked questions

Who is the parent company of Maxclean?

The parent company of Maxclean is Square Toiletries, a privately held company headquartered in Bangladesh.

Is Maxclean Bangladeshi?

Yes. Maxclean originated in Bangladesh and its owner, Square Toiletries, is also headquartered in Bangladesh.

Is Maxclean still owned by Square Toiletries?

Yes. As of 16 September 2026, Maxclean is still owned by Square Toiletries. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Square Toiletries — Brands That Care — Square Toiletries Limited, Official document; retrieved 16 September 2026.

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