Who owns Mr. White?
Mr. White is owned by Jyothy Labs (India, BSE: 532926).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Jyothy Labs Annual Report 2025-26, Jyothy Labs Limited. Last checked .
Key facts
- Current owner
- Jyothy Labs Limited reported
- Owner HQ
- 🇮🇳 India, Mumbai
- Origin
- 🇮🇳 India
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- BSE: 532926 NSE: JYOTHYLAB
- Last verified
- · 1 sources
About Mr. White
Mr. White is a mid and mass detergent brand sold by Jyothy Labs. Its 2025-26 annual report describes the brand as strengthening its value credentials through promotions in the powder segment while widening its liquid detergent range across sales channels. It sits alongside Morelight in the company's price-conscious detergent offer.
Ownership timeline of Mr. White
- Current owner Jyothy Labs [1] reported
Where Mr. White sits in Jyothy Labs
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Jyothy Labs ownership tree →
See the full Jyothy Labs brand portfolio (10) →
Other brands owned by Jyothy Labs
Jyothy Labs controls 10 brands on Brandtree, 8 of them in home care.
Also in home care
Other brands in laundry detergent, and who owns them
The 46 brands in laundry detergent on Brandtree belong to 24 owners. The largest is Alicorp, with 4; Jyothy Labs has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
| Roku | Dinant | 🇭🇳 Honduras |
About the owner: Jyothy Labs
Jyothy Labs is a publicly listed company headquartered in Mumbai, India, founded in 1983. Brandtree records 10 brands under its control, and it is listed as BSE: 532926 and NSE: JYOTHYLAB.
Jyothy Labs is an Indian household and personal care company listed on BSE and the National Stock Exchange of India, with its registered office at Ujala House in Andheri East, Mumbai. Its annual report says M. P. Ramachandran founded it in 1983 in Thrissur, Kerala as a single-product business, and that its power brands are Ujala, Maxo, Exo, Henko and Margo. The same report says Henkel decided not to renew the licence agreements for Pril and Fa beyond 31 May 2026, so those two brands, which Jyothy made under licence, are no longer listed here.
🇮🇳 Mr. White and other Indian brands
Brandtree records a controlling owner for 255 brands that began in India. 9 of them (4%) are now controlled by a company headquartered in another country; Mr. White is not one of them.
- C3 — DOMS 🇮🇳
- Classmate — ITC 🇮🇳
- Eveready (India) — Eveready India 🇮🇳
- Fevicol — Pidilite 🇮🇳
- Flair — Flair 🇮🇳
- Good Knight — Godrej Consumer 🇮🇳
Frequently asked questions
Who is the parent company of Mr. White?
The parent company of Mr. White is Jyothy Labs, a publicly listed company headquartered in India.
Is Mr. White Indian?
Yes. Mr. White originated in India and its owner, Jyothy Labs, is also headquartered in India.
Is Mr. White still owned by Jyothy Labs?
Yes. As of 3 October 2026, Mr. White is still owned by Jyothy Labs. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Jyothy Labs Annual Report 2025-26 — Jyothy Labs Limited, Annual report; retrieved 3 October 2026.
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