Diageo (LSE: DGE, NYSE: DEO) is a publicly listed company headquartered in London, United Kingdom that owns 23 consumer brands, and has 2 recorded transactions.[1][2]
Diageo was formed in 1997 by the merger of Guinness and Grand Metropolitan. It is the largest spirits company in the world, with a portfolio spanning Scotch whisky, vodka, gin, rum, tequila and stout.
brands owned
1
categories
1
acquisitions recorded · 1 since 2015
1
divestitures recorded
Read from Diageo's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
On disposals, we announced the sale of East African Breweries PLC, where we would like to thank colleagues across Kenya, Uganda and Tanzania for their commitment and professionalism.
We also announced the sale of our stake in Royal Challengers Bengaluru cricket team.
Headline figures from Diageo's annual reports filed with the US Securities and Exchange Commission, in GBP as reported, fiscal years ending 2018–2023.
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| £23.5bn | £4.63bn | 19.7% | £3.77bn | £35.6bn | £14.8bn | 20-F | |
| £22.4bn | £4.41bn | 19.6% | £3.34bn | £36.5bn | £14.5bn | 20-F | |
| £19.2bn | £3.73bn | 19.5% | £2.8bn | £32bn | £12.9bn | 20-F | |
| £17.7bn | £2.14bn | 12.1% | £1.45bn | £33.3bn | £14.8bn | 20-F | |
| — | £4.04bn | — | £3.34bn | £31.3bn | £10.6bn | 20-F | |
| — | £3.69bn | — | £3.14bn | £29.7bn | £8.07bn | 20-F |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Full portfolio, 23 brands, with sources → · Competitors by shared categories →
Diageo bought Casamigos, the tequila founded by George Clooney, Rande Gerber and Mike Meldman, for $700 million up front and up to $300 million more on performance. The price for a four-year-old brand helped set off a wave of celebrity spirits deals.
General Mills bought Pillsbury from Diageo, roughly doubling its size. The Federal Trade Commission required the divestiture of Pillsbury's dessert and specialty products business to International Multifoods before clearing the deal.
Diageo controlled these 3 brands in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said Diageo owned it still shows why it no longer does.
| Brand | Owned until | Owner today |
|---|---|---|
| Pillsbury | Oct 2001 | General Mills |
| Old El Paso | Oct 2001 | General Mills |
| Häagen-Dazs | Oct 2001 | General Mills |
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
| Filed | Form | What it declares |
|---|---|---|
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer |
Diageo owns 23 consumer brands tracked here, including Pimm's, Oban, Guinness, Smirnoff, Buchanan's and Johnnie Walker.
Yes. Diageo is headquartered in London, United Kingdom and was founded in 1997.
Diageo is a publicly listed company owned by its shareholders; it trades as DGE on the LSE and DEO on the NYSE.
The most recent completed acquisition recorded here is Casamigos on 21 August 2017.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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