Who owns Chrome?
Chrome is owned by EABL (Kenya, NSE: EABL).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: East African Breweries PLC Integrated Report and Financial Statements 2025. Last checked .
Key facts
- Current owner
- East African Breweries PLC reported
- Owner HQ
- 🇰🇪 Kenya, Nairobi
- Origin
- 🇰🇪 Kenya
- Founded
- 2014
- Category
- Beverages › Spirits › Vodka
- Parent ticker
- NSE: EABL USE: EABL DSE: EABL
- Last verified
- · 2 sources
About Chrome
Chrome is the best-selling spirit in Kenya by East African Breweries' own account, holding significant market share and growing 20 per cent a year. It sits in the group's mainstream spirits tier, the part of the portfolio built for local drinkers at local prices rather than for the imported premium shelf.
Ownership timeline of Chrome
Where Chrome sits in EABL
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full EABL ownership tree →
See the full EABL brand portfolio (12) →
Other brands owned by EABL
EABL controls 12 brands on Brandtree, 12 of them in beverages.
Also in beverages
- Allsopps
- Alvaro (2008)
- Balozi (2012)
- Bell Lager (1950)
- Kenya Cane (1976)
- Pilsner
- Senator Keg (2004)
- Serengeti
- Tusker (1922)
- Uganda Waragi (1965)
- White Cap
Other brands in vodka, and who owns them
The 25 brands in vodka on Brandtree belong to 19 owners. The largest is Diageo, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Cîroc | Diageo | 🇬🇧 United Kingdom |
| Hangar 1 | Becle | 🇲🇽 Mexico |
| Burnett's Vodka | Heaven Hill | 🇺🇸 United States |
| Hõbe | Liviko | 🇪🇪 Estonia |
| Magic Moments | Radico Khaitan | 🇮🇳 India |
| Longshore Vodka | Adnams | 🇬🇧 United Kingdom |
| OMU | Alexandrion Group | 🇷🇴 Romania |
| Moskovskaya Vodka | Amber Beverage Group | 🇱🇺 Luxembourg |
About the owner: EABL
EABL is a publicly listed company headquartered in Nairobi, Kenya, founded in 1922. Brandtree records 12 brands under its control, and it is listed as NSE: EABL, USE: EABL and DSE: EABL.
East African Breweries is the largest drinks company in East Africa, built around Kenya Breweries, which was incorporated in 1922 and brewed its first beer that December. It took its present name in 1935 after buying Tanganyika Breweries, and today owns Kenya Breweries outright, Uganda Breweries at 98.2 per cent and Serengeti Breweries in Tanzania at 85 per cent, with shares listed in Nairobi and cross-listed in Kampala and Dar es Salaam. Its own corporate structure chart shows Diageo Kenya Limited holding 65 per cent of the company and public shareholders the other 35 per cent.
🇰🇪 Chrome and other Kenyan brands
Brandtree records a controlling owner for 59 brands that began in Kenya. 3 of them (5%) are now controlled by a company headquartered in another country; Chrome is not one of them.
- Afia — Kevian Kenya 🇰🇪
- Fahari Ya Kenya — Ketepa 🇰🇪
- Planet — Bidco Africa 🇰🇪
- AirKenya — AirKenya 🇰🇪
- Amana — Unga Group 🇰🇪
- Business Daily — Nation Media Group 🇰🇪
Frequently asked questions
Who is the parent company of Chrome?
The parent company of Chrome is EABL, a publicly listed company headquartered in Kenya.
Is Chrome Kenyan?
Yes. Chrome originated in Kenya in 2014 and its owner, EABL, is also headquartered in Kenya.
Is Chrome still owned by EABL?
Yes. As of 26 October 2026, Chrome is still owned by EABL. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] East African Breweries PLC Integrated Report and Financial Statements 2025 — East African Breweries PLC, Annual report; retrieved 16 September 2026.
- [2] East African Breweries — our brands — East African Breweries PLC, Official document; retrieved 16 September 2026.
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