Who owns Serengeti?
Serengeti is owned by EABL (Kenya, NSE: EABL), which has owned the brand since 2010.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: East African Breweries PLC Integrated Report and Financial Statements 2025. Last checked .
Key facts
- Current owner
- East African Breweries PLC reported
- Owned since
- Owner HQ
- 🇰🇪 Kenya, Nairobi
- Origin
- 🇹🇿 Tanzania
- Category
- Beverages › Beer › Lager
- Parent ticker
- NSE: EABL USE: EABL DSE: EABL
- Last verified
- · 1 sources
About Serengeti
Serengeti is brewed entirely from malt and is, by its maker's account, Tanzanians' favourite beer, with a sponsorship of the national football team, the Taifa Stars, behind it. East African Breweries took a controlling 51 per cent of Serengeti Breweries in 2010 and bought a further 34 per cent in 2020, leaving it with 85 per cent of the brewer.
Ownership timeline of Serengeti
Where Serengeti sits in EABL
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full EABL ownership tree →
See the full EABL brand portfolio (12) →
Other brands owned by EABL
EABL controls 12 brands on Brandtree, 12 of them in beverages.
Also in beverages
- Allsopps
- Alvaro (2008)
- Balozi (2012)
- Bell Lager (1950)
- Chrome (2014)
- Kenya Cane (1976)
- Pilsner
- Senator Keg (2004)
- Tusker (1922)
- Uganda Waragi (1965)
- White Cap
Other brands in lager, and who owns them
The 200 brands in lager on Brandtree belong to 55 owners. The largest is AB InBev, with 17; EABL has 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Aguila | AB InBev | 🇧🇪 Belgium |
| 33 Export | Heineken | 🇳🇱 Netherlands |
| Asahi Super Dry | Asahi Group | 🇯🇵 Japan |
| 333 | ThaiBev | 🇹🇭 Thailand |
| Cristal | CCU | 🇨🇱 Chile |
| Cabro | Cervecería Centro Americana | 🇬🇹 Guatemala |
| Beermix | Obolon | 🇺🇦 Ukraine |
| Bomonti Filtresiz | Anadolu Efes | 🇹🇷 Turkey |
About the owner: EABL
EABL is a publicly listed company headquartered in Nairobi, Kenya, founded in 1922. Brandtree records 12 brands under its control, and it is listed as NSE: EABL, USE: EABL and DSE: EABL.
East African Breweries is the largest drinks company in East Africa, built around Kenya Breweries, which was incorporated in 1922 and brewed its first beer that December. It took its present name in 1935 after buying Tanganyika Breweries, and today owns Kenya Breweries outright, Uganda Breweries at 98.2 per cent and Serengeti Breweries in Tanzania at 85 per cent, with shares listed in Nairobi and cross-listed in Kampala and Dar es Salaam. Its own corporate structure chart shows Diageo Kenya Limited holding 65 per cent of the company and public shareholders the other 35 per cent.
🇹🇿 Serengeti and other Tanzanian brands
Brandtree records a controlling owner for 18 brands that began in Tanzania. 5 of them (28%) are now controlled by a company headquartered in another country, Serengeti among them.
- African Fruti — Bakhresa 🇹🇿
- Masafi — METL Group 🇹🇿
- Air Tanzania — Air Tanzania 🇹🇿
- Auric Air — Auric Air 🇹🇿
- Jahazi Restaurant — Gulf Hotels Group 🇧🇭
- Mwananchi — Nation Media Group 🇰🇪
Frequently asked questions
Who is the parent company of Serengeti?
The parent company of Serengeti is EABL, a publicly listed company headquartered in Kenya.
Is Serengeti Tanzanian or Kenyan?
Serengeti originated in Tanzania, but it is owned today by EABL, which is headquartered in Kenya. So Serengeti is a Tanzanian-origin brand under Kenyan ownership.
Since when has EABL owned Serengeti?
EABL has owned Serengeti since 2010.
Is Serengeti still owned by EABL?
Yes. As of 16 September 2026, Serengeti is still owned by EABL. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] East African Breweries PLC Integrated Report and Financial Statements 2025 — East African Breweries PLC, Annual report; retrieved 16 September 2026.
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