Who owns Roe & Co?
Roe & Co is owned by Diageo (the United Kingdom, LSE: DGE).[1]
Evidence: Diageo plc Annual Report on Form 20-F filed 2026-08-18, SEC EDGAR, 18 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- Diageo plc verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇮🇪 Ireland, Dublin
- Founded
- 2017
- Category
- Beverages › Spirits › Whisky & bourbon
- Parent ticker
- LSE: DGE NYSE: DEO
- Trademark registrant
- R & A BAILEY & CO UNLIMITED COMPANY (USPTO)
- Last verified
- · 2 sources
About Roe & Co
Roe & Co is an Irish whiskey Diageo launched in 2017, named after a nineteenth-century Dublin distiller whose business once dwarfed Guinness before Irish whiskey collapsed. It is distilled in a converted Guinness power station. Irish whiskey fell from being the largest spirit category in the world to near extinction before its recent revival.
How often Diageo names Roe & Co in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Roe & Co
The USPTO record for the Roe & Co mark lists R & A BAILEY & CO UNLIMITED COMPANY as the owner of record (serial number 86889881). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Roe & Co
Where Roe & Co sits in Diageo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Diageo ownership tree →
See the full Diageo brand portfolio (23) →
Other brands owned by Diageo
Diageo controls 23 brands on Brandtree, 23 of them in beverages.
Also in beverages
- Baileys (1974)
- Buchanan's (1884)
- Bulleit (1987)
- Captain Morgan (1944)
- Cardhu (1824)
- Casamigos (2013)
- Cîroc (2003)
- Crown Royal (1939)
- Don Julio (1942)
- Gordon's (1769)
- Guinness (1759)
- Guinness 0.0 (2020)
- Johnnie Walker (1820)
- Lagavulin (1816)
- Oban (1794)
- Pimm's (1823)
- Ron Zacapa (1976)
- Smirnoff (1864)
Other brands in whisky & bourbon, and who owns them
Diageo has more brands in whisky & bourbon on Brandtree than any other owner: 9 of 71.
| Brand | Owner | Owner based in |
|---|---|---|
| Black Velvet | Heaven Hill | 🇺🇸 United States |
| Blood Oath | MGP | 🇺🇸 United States |
| anCnoc | ThaiBev | 🇹🇭 Thailand |
| Jura | Emperador | 🇵🇭 Philippines |
| Hibiki | Suntory | 🇯🇵 Japan |
| Glenfiddich | William Grant & Sons | 🇬🇧 United Kingdom |
| Jack Daniel's | Brown-Forman | 🇺🇸 United States |
| Highland Park | Edrington | 🇬🇧 United Kingdom |
About the owner: Diageo
Diageo is a publicly listed company headquartered in London, United Kingdom, founded in 1997. Brandtree records 23 brands under its control, and it is listed as LSE: DGE and NYSE: DEO.
Diageo was formed in 1997 by the merger of Guinness and Grand Metropolitan. It is the largest spirits company in the world, with a portfolio spanning Scotch whisky, vodka, gin, rum, tequila and stout.
🇮🇪 Roe & Co and other Irish brands
Brandtree records a controlling owner for 33 brands that began in Ireland. 18 of them (55%) are now controlled by a company headquartered in another country, Roe & Co among them.
- Bulmers — C&C Group 🇮🇪
- Carolans Irish Cream — Heaven Hill 🇺🇸
- Jameson — Pernod Ricard 🇫🇷
- The Irishman — Amber Beverage Group 🇱🇺
- Tullamore D.E.W. — William Grant & Sons 🇬🇧
- Aer Lingus — IAG 🇬🇧
Frequently asked questions
Who is the parent company of Roe & Co?
The parent company of Roe & Co is Diageo, a publicly listed company headquartered in the United Kingdom.
Is Roe & Co Irish or British?
Roe & Co originated in Ireland in 2017, but it is owned today by Diageo, which is headquartered in the United Kingdom. So Roe & Co is an Irish-origin brand under British ownership.
Is Roe & Co still owned by Diageo?
Yes. As of 27 September 2026, Roe & Co is still owned by Diageo. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Diageo plc Annual Report on Form 20-F filed 2026-08-18 — SEC EDGAR, SEC Form 20-F, published 18 August 2026; retrieved 16 September 2026.
- [2] USPTO: ROE & CO, serial 86889881, registration 5745848 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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