Who owns Guinness 0.0?
Guinness 0.0 is owned by Diageo (the United Kingdom, LSE: DGE).[1]
Evidence: Diageo plc Annual Report on Form 20-F filed 2026-08-18, SEC EDGAR, 18 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- Diageo plc verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇮🇪 Ireland
- Founded
- 2020
- Category
- Beverages › Beer › Ale
- Parent ticker
- LSE: DGE NYSE: DEO
- Last verified
- · 1 sources
About Guinness 0.0
Guinness 0.0 launched in 2020 and is made by brewing the beer normally and then removing the alcohol with a cold filtration process, rather than by halting fermentation. It is among the largest alcohol-free stouts in the world. Diageo recalled the first British production run over a contamination concern, then relaunched it the following year.
What Diageo's annual report says about Guinness 0.0
Sentences about Guinness 0.0 from Diageo's latest annual filing[1], copied word for word.
We have clear plans to both add capacity over the coming years and extend brand reach through a combination of business models; to support and capture Guinness and Guinness 0.0 growth potential. 2.
Guinness 0.0 increased both volume and net sales double-digit, reinforcing its position as the fastest-growing and #1 non-alcoholic beer in Great Britain (6) .
Ireland net sales grew 3.2%, with continued growth in Guinness supported by pricing, market share gains, the start of a partnership with Live Nation, and strong contribution from Guinness 0.0.
How often Diageo names Guinness 0.0 in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Guinness 0.0
Where Guinness 0.0 sits in Diageo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Diageo ownership tree →
See the full Diageo brand portfolio (23) →
Other brands owned by Diageo
Diageo controls 23 brands on Brandtree, 23 of them in beverages.
Also in beverages
- Baileys (1974)
- Buchanan's (1884)
- Bulleit (1987)
- Captain Morgan (1944)
- Cardhu (1824)
- Casamigos (2013)
- Cîroc (2003)
- Crown Royal (1939)
- Don Julio (1942)
- Gordon's (1769)
- Guinness (1759)
- Johnnie Walker (1820)
- Lagavulin (1816)
- Oban (1794)
- Pimm's (1823)
- Roe & Co (2017)
- Ron Zacapa (1976)
- Smirnoff (1864)
Other brands in ale, and who owns them
The 62 brands in ale on Brandtree belong to 32 owners. The largest is Duvel Moortgat, with 7; Diageo has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Birrificio del Ducato | Duvel Moortgat | 🇧🇪 Belgium |
| Bishops Finger | Shepherd Neame | 🇬🇧 United Kingdom |
| Farsons Blue Label | Farsons | 🇲🇹 Malta |
| Lagunitas | Heineken | 🇳🇱 Netherlands |
| Franziskaner | AB InBev | 🇧🇪 Belgium |
| Avery Brewing Company | Mahou San Miguel | 🇪🇸 Spain |
| Fuller's London Pride | Asahi Group | 🇯🇵 Japan |
| Dogfish Head | Boston Beer | 🇺🇸 United States |
About the owner: Diageo
Diageo is a publicly listed company headquartered in London, United Kingdom, founded in 1997. Brandtree records 23 brands under its control, and it is listed as LSE: DGE and NYSE: DEO.
Diageo was formed in 1997 by the merger of Guinness and Grand Metropolitan. It is the largest spirits company in the world, with a portfolio spanning Scotch whisky, vodka, gin, rum, tequila and stout.
🇮🇪 Guinness 0.0 and other Irish brands
Brandtree records a controlling owner for 33 brands that began in Ireland. 18 of them (55%) are now controlled by a company headquartered in another country, Guinness 0.0 among them.
- Bulmers — C&C Group 🇮🇪
- Carolans Irish Cream — Heaven Hill 🇺🇸
- Jameson — Pernod Ricard 🇫🇷
- The Irishman — Amber Beverage Group 🇱🇺
- Tullamore D.E.W. — William Grant & Sons 🇬🇧
- Aer Lingus — IAG 🇬🇧
Frequently asked questions
Who is the parent company of Guinness 0.0?
The parent company of Guinness 0.0 is Diageo, a publicly listed company headquartered in the United Kingdom.
Is Guinness 0.0 Irish or British?
Guinness 0.0 originated in Ireland in 2020, but it is owned today by Diageo, which is headquartered in the United Kingdom. So Guinness 0.0 is an Irish-origin brand under British ownership.
Is Guinness 0.0 still owned by Diageo?
Yes. As of 9 October 2026, Guinness 0.0 is still owned by Diageo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Diageo plc Annual Report on Form 20-F filed 2026-08-18 — SEC EDGAR, SEC Form 20-F, published 18 August 2026; retrieved 16 September 2026.
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