Who owns Baileys?
Baileys is owned by Diageo (the United Kingdom, LSE: DGE).[1]
Evidence: Diageo plc Annual Report on Form 20-F filed 2026-08-18, SEC EDGAR, 18 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- Diageo plc verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇮🇪 Ireland
- Founded
- 1974
- Category
- Beverages › Spirits › Liqueurs & aperitifs
- Parent ticker
- LSE: DGE NYSE: DEO
- Trademark registrant
- R & A BAILEY & CO UNLIMITED COMPANY (USPTO)
- Last verified
- · 2 sources
About Baileys
Baileys Irish Cream was created in Dublin in 1974, the first product to combine cream and whiskey in a stable emulsion that would keep without refrigeration. It invented the cream liqueur category, and its sales remain heavily concentrated around Christmas in its largest markets.
How often Diageo names Baileys in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Baileys
The USPTO record for the Baileys mark lists R & A BAILEY & CO UNLIMITED COMPANY as the owner of record (serial number 77219149). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Baileys
Where Baileys sits in Diageo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Diageo ownership tree →
See the full Diageo brand portfolio (23) →
Other brands owned by Diageo
Diageo controls 23 brands on Brandtree, 23 of them in beverages.
Also in beverages
- Buchanan's (1884)
- Bulleit (1987)
- Captain Morgan (1944)
- Cardhu (1824)
- Casamigos (2013)
- Cîroc (2003)
- Crown Royal (1939)
- Don Julio (1942)
- Gordon's (1769)
- Guinness (1759)
- Guinness 0.0 (2020)
- Johnnie Walker (1820)
- Lagavulin (1816)
- Oban (1794)
- Pimm's (1823)
- Roe & Co (2017)
- Ron Zacapa (1976)
- Smirnoff (1864)
Other brands in liqueurs & aperitifs, and who owns them
The 42 brands in liqueurs & aperitifs on Brandtree belong to 25 owners. The largest is Kasapreko, with 3; Diageo has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Aperol | Campari Group | 🇳🇱 Netherlands |
| Alomo Bitters | Kasapreko | 🇬🇭 Ghana |
| Kännu Kukk | Liviko | 🇪🇪 Estonia |
| Kòfi Kòrsou | Senior & Co. | 🇨🇼 Curaçao |
| Fütyülős | Zwack Unicum | 🇭🇺 Hungary |
| Amaro di Angostura | Angostura | 🇹🇹 Trinidad and Tobago |
| Joseph Cartron | GBH | 🇲🇶 Martinique |
| Carolans Irish Cream | Heaven Hill | 🇺🇸 United States |
About the owner: Diageo
Diageo is a publicly listed company headquartered in London, United Kingdom, founded in 1997. Brandtree records 23 brands under its control, and it is listed as LSE: DGE and NYSE: DEO.
Diageo was formed in 1997 by the merger of Guinness and Grand Metropolitan. It is the largest spirits company in the world, with a portfolio spanning Scotch whisky, vodka, gin, rum, tequila and stout.
🇮🇪 Baileys and other Irish brands
Brandtree records a controlling owner for 33 brands that began in Ireland. 18 of them (55%) are now controlled by a company headquartered in another country, Baileys among them.
- Bulmers — C&C Group 🇮🇪
- Carolans Irish Cream — Heaven Hill 🇺🇸
- Jameson — Pernod Ricard 🇫🇷
- The Irishman — Amber Beverage Group 🇱🇺
- Tullamore D.E.W. — William Grant & Sons 🇬🇧
- Aer Lingus — IAG 🇬🇧
Frequently asked questions
Who is the parent company of Baileys?
The parent company of Baileys is Diageo, a publicly listed company headquartered in the United Kingdom.
Is Baileys Irish or British?
Baileys originated in Ireland in 1974, but it is owned today by Diageo, which is headquartered in the United Kingdom. So Baileys is an Irish-origin brand under British ownership.
Is Baileys still owned by Diageo?
Yes. As of 27 September 2026, Baileys is still owned by Diageo. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Diageo plc Annual Report on Form 20-F filed 2026-08-18 — SEC EDGAR, SEC Form 20-F, published 18 August 2026; retrieved 16 September 2026.
- [2] USPTO: BAILEYS, serial 77219149, registration 3385116 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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