GBH: brands it owns and its ownership tree
GBH is a privately held company headquartered in Le Lamentin, Martinique that owns 10 consumer brands through 1 subsidiary.[1]
Groupe Bernard Hayot is a family group founded in Martinique in 1960 with more than 19,300 employees across 19 territories. It works through three arms: car distribution, large-format retail, and industrial and diversified activities that include food service, construction materials, cosmetics, bananas and spirits. Much of its retail estate trades under banners it franchises rather than owns, among them Carrefour, Mr.Bricolage and Decathlon. Its spirits are grouped under Spiribam, which sells the group's brands in more than 70 countries.
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Company facts
- Legal name
- Groupe Bernard Hayot (also GBH)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇲🇶 Le Lamentin, Martinique
- Founded
- 1960
- Website
- www.gbh.fr
- Last verified
- · 4 sources
GBH in numbers
- GBH owns 10 consumer brands tracked here across 1 top-level categories; the largest is beverages with 10 brands.[1]
- 8 of its brands originated outside Martinique.
- Brands are held through 1 recorded subsidiaries.
Everything GBH owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Subsidiaries and holding entities
| Entity | Stake | Jurisdiction | Since | Source |
|---|---|---|---|---|
| St Lucia Distillers Group of Companies | 100% | Saint Lucia | 2016 | [3][4] |
Latest news about GBH
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Frequently asked questions
What brands does GBH own?
GBH owns 10 consumer brands tracked here, including Rhum Clément, Joseph Cartron, Bounty, Chairman's Reserve, Rhum J.M and Admiral Rodney.
Is GBH a Martinican company?
Yes. GBH is headquartered in Le Lamentin, Martinique and was founded in 1960.
Who owns GBH?
GBH is privately held. Groupe Bernard Hayot is a family group founded in Martinique in 1960 with more than 19,300 employees across 19 territories.
Sources (4) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Spiribam — nos marques propriétaires et nos marques partenaires — Spiribam (Groupe Bernard Hayot), Official document; retrieved 22 September 2026.
- [2] Saint Lucia Distillers — Our Rums — St Lucia Distillers Group of Companies, Official document; retrieved 24 September 2026.
- [3] Groupe Bernard Hayot — nos activités — Groupe Bernard Hayot, Official document; retrieved 24 September 2026.
- [4] Saint Lucia Distillers — Our Story — St Lucia Distillers Group of Companies, Official document; retrieved 24 September 2026.
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