Who owns Bounty?
Bounty, a drinks brand, is owned by GBH (Martinique) through its subsidiary Saint Lucia Distillers.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Saint Lucia Distillers — Our Rums, St Lucia Distillers Group of Companies. Last checked .
Key facts
- Current owner
- Groupe Bernard Hayot via Saint Lucia Distillers reported
- Owner HQ
- 🇲🇶 Martinique, Le Lamentin · browse countries
- Origin
- 🇱🇨 Saint Lucia
- Founded
- 1972
- Category
- Beverages › Spirits › Rum
- Last verified
- · 3 sources
About Bounty
Bounty is the rum Saint Lucians actually drink, sold as "The Spirit of Saint Lucia" and established in 1972 as the principal brand of the newly merged St Lucia Distillers. It is a blend of double-distilled rums made from Guyanese molasses, clean and medium-bodied, intended for punches and cocktails rather than sipping. Groupe Bernard Hayot names it, with Chairman's Reserve, as what its Saint Lucian distillery produces and sells.
Ownership timeline of Bounty
Where Bounty sits in GBH
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full GBH ownership tree →
See the full GBH brand portfolio (10) →
Other brands owned by GBH
GBH controls 10 brands on Brandtree, 10 of them in beverages.
Also in beverages
Other brands in rum, and who owns them
The 48 brands in rum on Brandtree belong to 22 owners. The largest is Angostura, with 7; GBH has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Angostura rum | Angostura | 🇹🇹 Trinidad and Tobago |
| Blue Label Arrack | DCSL | 🇱🇰 Sri Lanka |
| Black Cat | SAB | 🇸🇷 Suriname |
| Cavalier | Antigua Distillery | 🇦🇬 Antigua and Barbuda |
| Bacardi | Bacardi | 🇧🇲 Bermuda |
| Diamond Reserve | Demerara Distillers | 🇬🇾 Guyana |
| Captain Morgan | Diageo | 🇬🇧 United Kingdom |
| Havana Club | Pernod Ricard | 🇫🇷 France |
About the owner: GBH
GBH is a privately held company headquartered in Le Lamentin, Martinique, founded in 1960. Brandtree records 10 brands under its control.
Groupe Bernard Hayot is a family group founded in Martinique in 1960 with more than 19,300 employees across 19 territories. It works through three arms: car distribution, large-format retail, and industrial and diversified activities that include food service, construction materials, cosmetics, bananas and spirits. Much of its retail estate trades under banners it franchises rather than owns, among them Carrefour, Mr.Bricolage and Decathlon. Its spirits are grouped under Spiribam, which sells the group's brands in more than 70 countries.
🇱🇨 Bounty and other Saint Lucian brands
Brandtree records a controlling owner for 7 brands that began in Saint Lucia. 7 of them (100%) are now controlled by a company headquartered in another country, Bounty among them.
Frequently asked questions
Who is the parent company of Bounty?
The parent company of Bounty is GBH, a privately held company headquartered in Martinique. Bounty sits under GBH's subsidiary Saint Lucia Distillers.
Is Bounty Saint Lucian or Martinican?
Bounty originated in Saint Lucia in 1972, but it is owned today by GBH, which is headquartered in Martinique. So Bounty is a Saint Lucian-origin brand under Martinican ownership.
Is Bounty still owned by GBH?
Yes. As of 24 September 2026, Bounty is still owned by GBH. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Saint Lucia Distillers — Our Rums — St Lucia Distillers Group of Companies, Official document; retrieved 24 September 2026.
- [2] Saint Lucia Distillers — Our Story — St Lucia Distillers Group of Companies, Official document; retrieved 24 September 2026.
- [3] Groupe Bernard Hayot — nos activités — Groupe Bernard Hayot, Official document; retrieved 24 September 2026.
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