Brandtree

Who owns Bounty?

Bounty, a drinks brand, is owned by GBH (Martinique) through its subsidiary Saint Lucia Distillers.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Groupe Bernard Hayot via Saint Lucia Distillers reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇲🇶 Martinique, Le Lamentin · browse countries
Origin
🇱🇨 Saint Lucia
Founded
1972
Category
BeveragesSpiritsRum
Last verified
· 3 sources

About Bounty

Bounty is the rum Saint Lucians actually drink, sold as "The Spirit of Saint Lucia" and established in 1972 as the principal brand of the newly merged St Lucia Distillers. It is a blend of double-distilled rums made from Guyanese molasses, clean and medium-bodied, intended for punches and cocktails rather than sipping. Groupe Bernard Hayot names it, with Chairman's Reserve, as what its Saint Lucian distillery produces and sells.

Ownership timeline of Bounty

Owners of Bounty over 1972 to 2026 GBH start not recorded–present GBH (start not recorded) 19801990200020102020
  1. ? – present GBH via Saint Lucia Distillers [1] reported

Where Bounty sits in GBH

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Bounty sits in GBH Tree of 10 brands under GBH. GBH Saint Lucia Distillers Bounty Admiral Rodney Chairman's Reserve Denros Marigot Bay Midnight Ride and 1 more Joseph Cartron Rhum Clément Rhum J.M

Open the full GBH ownership tree →

Other brands owned by GBH in beverages

See the full GBH brand portfolio (10) →

Latest news about Bounty

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

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Frequently asked questions

Who is the parent company of Bounty?

The parent company of Bounty is GBH, a privately held company headquartered in Martinique. Bounty sits under GBH's subsidiary Saint Lucia Distillers.

Is Bounty Saint Lucian or Martinican?

Bounty originated in Saint Lucia in 1972, but it is owned today by GBH, which is headquartered in Martinique. So Bounty is a Saint Lucian-origin brand under Martinican ownership.

Is Bounty still owned by GBH?

Yes. As of 24 September 2026, Bounty is still owned by GBH. The ownership record was last checked against primary sources on that date.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Saint Lucia Distillers — Our Rums — St Lucia Distillers Group of Companies, Official document; retrieved 24 September 2026.
  2. [2] Saint Lucia Distillers — Our Story — St Lucia Distillers Group of Companies, Official document; retrieved 24 September 2026.
  3. [3] Groupe Bernard Hayot — nos activités — Groupe Bernard Hayot, Official document; retrieved 24 September 2026.

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