Who owns Bounty?
Bounty, a drinks brand, is owned by GBH (Martinique) through its subsidiary Saint Lucia Distillers.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Groupe Bernard Hayot via Saint Lucia Distillers reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇲🇶 Martinique, Le Lamentin · browse countries
- Origin
- 🇱🇨 Saint Lucia
- Founded
- 1972
- Category
- Beverages › Spirits › Rum
- Last verified
- · 3 sources
About Bounty
Bounty is the rum Saint Lucians actually drink, sold as "The Spirit of Saint Lucia" and established in 1972 as the principal brand of the newly merged St Lucia Distillers. It is a blend of double-distilled rums made from Guyanese molasses, clean and medium-bodied, intended for punches and cocktails rather than sipping. Groupe Bernard Hayot names it, with Chairman's Reserve, as what its Saint Lucian distillery produces and sells.
Ownership timeline of Bounty
Where Bounty sits in GBH
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full GBH ownership tree →
Other brands owned by GBH in beverages
Latest news about Bounty
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Bounty?
The parent company of Bounty is GBH, a privately held company headquartered in Martinique. Bounty sits under GBH's subsidiary Saint Lucia Distillers.
Is Bounty Saint Lucian or Martinican?
Bounty originated in Saint Lucia in 1972, but it is owned today by GBH, which is headquartered in Martinique. So Bounty is a Saint Lucian-origin brand under Martinican ownership.
Is Bounty still owned by GBH?
Yes. As of 24 September 2026, Bounty is still owned by GBH. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Saint Lucia Distillers — Our Rums — St Lucia Distillers Group of Companies, Official document; retrieved 24 September 2026.
- [2] Saint Lucia Distillers — Our Story — St Lucia Distillers Group of Companies, Official document; retrieved 24 September 2026.
- [3] Groupe Bernard Hayot — nos activités — Groupe Bernard Hayot, Official document; retrieved 24 September 2026.
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