Pernod Ricard: brands it owns and its ownership tree
Pernod Ricard (EPA: RI) is a publicly listed company headquartered in Paris, France that owns 11 consumer brands, and has 2 recorded transactions.[1]
Pernod Ricard was created in 1975 by the merger of two French anise-spirit rivals and grew by acquisition into the second-largest spirits group in the world, notably through the break-ups of Seagram in 2001 and Allied Domecq in 2005.
Pernod Ricard bought V&S Group, the Swedish state-owned owner of Absolut, for €5.626 billion in a privatisation auction. Absolut immediately became one of the group's largest brands and remains among the best-selling vodkas in the world.
Pernod Ricard acquired Allied Domecq for about £7.4 billion, bidding jointly with Fortune Brands, which took several of the brands to satisfy competition authorities. The purchase made Pernod Ricard the second largest spirits group in the world behind Diageo.