Pernod Ricard acquires Absolut
Pernod Ricard bought V&S Group, the Swedish state-owned owner of Absolut, for €5.626 billion in a privatisation auction. Absolut immediately became one of the group's largest brands and remains among the best-selling vodkas in the world.
- Value
- €5.63bn
- Buyer
- Pernod Ricard
- Seller
- —
- Regulatory
- None recorded