Who are Pernod Ricard's biggest competitors?
On Brandtree, Pernod Ricard's biggest competitors by shared categories are Diageo, which shares 5 categories, such as whisky & bourbon and liqueurs & aperitifs; Amber Beverage Group, which shares 5 categories, such as whisky & bourbon; and Bacardi, which shares 5 categories, such as rum.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Pernod Ricard controls 11 brands with a page here, across 6 categories; 41 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Diageo Pernod Ricard vs Diageo | 5 | 63% | Whisky & bourbon, Liqueurs & aperitifs and Rum and 2 more |
| 2 | Amber Beverage Group Pernod Ricard vs Amber Beverage Group | 5 | 71% | Whisky & bourbon, Champagne & sparkling wine and Liqueurs & aperitifs and 2 more |
| 3 | Bacardi Pernod Ricard vs Bacardi | 5 | 71% | Rum, Whisky & bourbon and Liqueurs & aperitifs and 2 more |
| 4 | Liviko | 4 | 67% | Liqueurs & aperitifs, Rum and Vodka and 1 more |
| 5 | Campari Group | 4 | 57% | Liqueurs & aperitifs, Whisky & bourbon and Rum and 1 more |
| 6 | Rémy Cointreau | 4 | 57% | Whisky & bourbon, Liqueurs & aperitifs and Rum and 1 more |
| 7 | William Grant & Sons | 3 | 50% | Whisky & bourbon, Rum and Gin |
| 8 | Becle | 3 | 43% | Whisky & bourbon, Rum and Vodka |
| 9 | ST. Nicolaus | 3 | 43% | Liqueurs & aperitifs, Gin and Vodka |
| 10 | Zwack Unicum | 3 | 43% | Liqueurs & aperitifs, Gin and Vodka |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Pernod Ricard and Diageo: 5 shared categories
| Category | Pernod Ricard | Diageo |
|---|---|---|
| Whisky & bourbon | Chivas Regal, Jameson, The Glenlivet | Buchanan's, Bulleit, Cardhu, Crown Royal, Johnnie Walker, Lagavulin, Oban, Roe & Co, Talisker |
| Liqueurs & aperitifs | Kahlúa, Ricard | Baileys, Pimm's |
| Rum | Havana Club, Malibu | Captain Morgan, Ron Zacapa |
| Gin | Beefeater | Gordon's, Tanqueray, Tanqueray No. TEN |
| Vodka | Absolut | Cîroc, Smirnoff, Smirnoff Ice |
Pernod Ricard and Amber Beverage Group: 5 shared categories
Amber Beverage Group · Full head-to-head
| Category | Pernod Ricard | Amber Beverage Group |
|---|---|---|
| Whisky & bourbon | Chivas Regal, Jameson, The Glenlivet | The Irishman, Writers' Tears |
| Champagne & sparkling wine | G.H. Mumm, Perrier-Jouët | Cosmopolitan Diva |
| Liqueurs & aperitifs | Kahlúa, Ricard | Riga Black Balsam |
| Gin | Beefeater | Cross Keys Gin |
| Vodka | Absolut | Moskovskaya Vodka |
Pernod Ricard and Bacardi: 5 shared categories
| Category | Pernod Ricard | Bacardi |
|---|---|---|
| Rum | Havana Club, Malibu | Bacardi, Havana Club (United States) |
| Whisky & bourbon | Chivas Regal, Jameson, The Glenlivet | Dewar's |
| Liqueurs & aperitifs | Kahlúa, Ricard | Martini |
| Gin | Beefeater | Bombay Sapphire |
| Vodka | Absolut | Grey Goose |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Pernod Ricard owns and the most overlapping owners on Brandtree.