Who are William Grant & Sons' biggest competitors?
On Brandtree, William Grant & Sons' biggest competitors by shared categories are Diageo, which shares 3 categories, such as whisky & bourbon and gin; Pernod Ricard, which shares 3 categories, such as whisky & bourbon; and Tilaknagar Industries, which shares 3 categories, such as whisky & bourbon.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. William Grant & Sons controls 6 brands with a page here, across 3 categories; 42 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Diageo | 3 | 43% | Whisky & bourbon, Gin and Rum |
| 2 | Pernod Ricard | 3 | 50% | Whisky & bourbon, Rum and Gin |
| 3 | Tilaknagar Industries | 3 | 75% | Whisky & bourbon, Gin and Rum |
| 4 | Radico Khaitan | 3 | 60% | Whisky & bourbon, Gin and Rum |
| 5 | Rémy Cointreau | 3 | 60% | Whisky & bourbon, Gin and Rum |
| 6 | Bacardi | 3 | 50% | Whisky & bourbon, Rum and Gin |
| 7 | Suntory | 2 | 33% | Whisky & bourbon and Gin |
| 8 | ThaiBev | 2 | 25% | Whisky & bourbon and Rum |
| 9 | Edrington | 2 | 67% | Whisky & bourbon and Rum |
| 10 | Alexandrion Group | 2 | 40% | Whisky & bourbon and Gin |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
William Grant & Sons and Diageo: 3 shared categories
| Category | William Grant & Sons | Diageo |
|---|---|---|
| Whisky & bourbon | Glenfiddich, Monkey Shoulder, The Balvenie, Tullamore D.E.W. | Buchanan's, Bulleit, Cardhu, Crown Royal, Johnnie Walker, Lagavulin, Oban, Roe & Co, Talisker |
| Gin | Hendrick's | Gordon's, Tanqueray, Tanqueray No. TEN |
| Rum | Sailor Jerry | Captain Morgan, Ron Zacapa |
William Grant & Sons and Pernod Ricard: 3 shared categories
| Category | William Grant & Sons | Pernod Ricard |
|---|---|---|
| Whisky & bourbon | Glenfiddich, Monkey Shoulder, The Balvenie, Tullamore D.E.W. | Chivas Regal, Jameson, The Glenlivet |
| Rum | Sailor Jerry | Havana Club, Malibu |
| Gin | Hendrick's | Beefeater |
William Grant & Sons and Tilaknagar Industries: 3 shared categories
| Category | William Grant & Sons | Tilaknagar Industries |
|---|---|---|
| Whisky & bourbon | Glenfiddich, Monkey Shoulder, The Balvenie, Tullamore D.E.W. | Imperial Blue, Seven Islands |
| Gin | Hendrick's | Blue Lagoon |
| Rum | Sailor Jerry | Madiraa |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand William Grant & Sons owns and the most overlapping owners on Brandtree.