Who are Suntory's biggest competitors?
On Brandtree, Suntory's biggest competitors by shared categories are Royal Unibrew, which shares 3 categories, such as other carbonated soft drinks and gin; Postobón, which shares 3 categories, such as other carbonated soft drinks; and Coca-Cola, which shares 3 categories, such as juice & juice drinks.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Suntory controls 8 brands with a page here, across 5 categories; 114 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Royal Unibrew | 3 | 50% | Other carbonated soft drinks, Gin and Juice & juice drinks |
| 2 | Postobón | 3 | 38% | Other carbonated soft drinks, Juice & juice drinks and Sports & hydration drinks |
| 3 | Coca-Cola | 3 | 33% | Juice & juice drinks, Other carbonated soft drinks and Sports & hydration drinks |
| 4 | Kasapreko | 3 | 27% | Whisky & bourbon, Juice & juice drinks and Other carbonated soft drinks |
| 5 | Demerara Distillers | 3 | 23% | Juice & juice drinks, Gin and Other carbonated soft drinks |
| 6 | PepsiCo | 3 | 21% | Other carbonated soft drinks, Sports & hydration drinks and Juice & juice drinks |
| 7 | William Grant & Sons | 2 | 33% | Whisky & bourbon and Gin |
| 8 | Diageo | 2 | 20% | Whisky & bourbon and Gin |
| 9 | Pernod Ricard | 2 | 22% | Whisky & bourbon and Gin |
| 10 | Rémy Cointreau | 2 | 25% | Whisky & bourbon and Gin |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Suntory and Royal Unibrew: 3 shared categories
| Category | Suntory | Royal Unibrew |
|---|---|---|
| Other carbonated soft drinks | Orangina | Faxe Kondi, Lorina, Sisi, Vitamalt |
| Gin | Roku | Original Long Drink |
| Juice & juice drinks | Ribena | Cido |
Suntory and Postobón: 3 shared categories
| Category | Suntory | Postobón |
|---|---|---|
| Other carbonated soft drinks | Orangina | Colombiana, Hipinto, Manzana Postobón, Postobón |
| Juice & juice drinks | Ribena | Hit, Tutti Frutti |
| Sports & hydration drinks | Lucozade | Squash |
Suntory and Coca-Cola: 3 shared categories
| Category | Suntory | Coca-Cola |
|---|---|---|
| Juice & juice drinks | Ribena | Appletiser, Innocent, Maaza, Minute Maid, Simply |
| Other carbonated soft drinks | Orangina | Fanta, Limca, Sprite |
| Sports & hydration drinks | Lucozade | Aquarius, BodyArmor, Powerade |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Suntory owns and the most overlapping owners on Brandtree.