Who owns Powerade?
Powerade is owned by Coca-Cola (the United States, NYSE: KO).[1]
Evidence: The Coca-Cola Company Annual Report on Form 10-K filed 2026-02-20, SEC EDGAR, 20 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Coca-Cola Company verified
- Owner HQ
- 🇺🇸 United States, Atlanta, Georgia
- Origin
- 🇺🇸 United States
- Founded
- 1988
- Category
- Beverages › Soft drinks › Sports & hydration drinks
- Parent ticker
- NYSE: KO
- Trademark registrant
- COCA-COLA COMPANY, THE (USPTO)
- Last verified
- · 2 sources
About Powerade
Powerade is Coca-Cola's sports drink, launched in 1988 for the Seoul Olympics as a direct answer to Gatorade. It has held Olympic sponsorship for much of its life and competes on price and distribution rather than on the sports science positioning that Gatorade built.
How often Coca-Cola names Powerade in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Powerade
The USPTO record for the Powerade mark lists COCA-COLA COMPANY, THE as the owner of record (serial number 73836646). That name matches the owner named above.[2]
Ownership timeline of Powerade
Where Powerade sits in Coca-Cola
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Coca-Cola ownership tree →
See the full Coca-Cola brand portfolio (24) →
Other brands owned by Coca-Cola
Coca-Cola controls 24 brands on Brandtree, 23 of them in beverages.
Also in beverages
- Appletiser (1966)
- Aquarius (1983)
- Ayataka (2007)
- BodyArmor (2011)
- Coca-Cola (1886)
- Coca-Cola Light (1983)
- Coca-Cola Zero Sugar (2005)
- Dasani (1999)
- Diet Coke (1982)
- Fanta (1940)
- Fuze Tea (2001)
- Georgia (1975)
- Innocent (1999)
- Limca (1977)
- Maaza (1976)
- Minute Maid (1945)
- Simply (2001)
- Smartwater (1996)
Other brands in sports & hydration drinks, and who owns them
Coca-Cola has more brands in sports & hydration drinks on Brandtree than any other owner: 3 of 20.
| Brand | Owner | Owner based in |
|---|---|---|
| Gatorade | PepsiCo | 🇺🇸 United States |
| Pedialyte | Abbott | 🇺🇸 United States |
| Sporade | AJE | 🇵🇪 Peru |
| Idrato | Delizia | 🇧🇴 Bolivia |
| 100PLUS | F&N Holdings | 🇲🇾 Malaysia |
| Suerox | Genomma Lab | 🇲🇽 Mexico |
| Scream | Nongfu Spring | 🇨🇳 China |
| Pocari Sweat | Otsuka | 🇯🇵 Japan |
About the owner: Coca-Cola
Coca-Cola is a publicly listed company headquartered in Atlanta, Georgia, United States, founded in 1892. Brandtree records 24 brands under its control, and it is listed as NYSE: KO.
The Coca-Cola Company is an Atlanta beverage company incorporated in 1892. It owns brands and concentrate, and mostly does not bottle its own drinks: independent and partly owned bottlers such as Coca-Cola Europacific Partners handle production and distribution.
🇺🇸 Powerade and other American brands
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Powerade is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Official recalls involving Powerade products
3 recall notices from government regulators matched to Powerade. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Powerade Zero Mixed Berry - 20 oz PET bottles 24 variety pack, 8 bottles of Powerade Grape within the variety pack. — FDA, · Class II
Reason given: The potential presence of a foreign metal object in the product, i.e. a stainless-steel ring.
Recalling firm: THE COCA-COLA COMPANY
- Powerade Zero Fruit Punch - 20oz PET bottles 24 variety pack, 8 bottles of Powerade Grape within the variety pack — FDA, · Class II
Reason given: The potential presence of a foreign metal object in the product, i.e. a stainless-steel ring.
Recalling firm: THE COCA-COLA COMPANY
- Powerade Mountain Berry Blast - 20oz PET bottles 24 variety pack, 8 bottles of Powerade Grape within the variety pack — FDA, · Class II
Reason given: The potential presence of a foreign metal object in the product, i.e. a stainless-steel ring.
Recalling firm: THE COCA-COLA COMPANY
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Powerade?
The parent company of Powerade is Coca-Cola, a publicly listed company headquartered in the United States.
Is Powerade American?
Yes. Powerade originated in the United States in 1988 and its owner, Coca-Cola, is also headquartered in the United States.
Is Powerade still owned by Coca-Cola?
Yes. As of 27 September 2026, Powerade is still owned by Coca-Cola. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Coca-Cola Company Annual Report on Form 10-K filed 2026-02-20 — SEC EDGAR, SEC Form 10-K, published 20 February 2026; retrieved 16 September 2026.
- [2] USPTO: POWERADE, serial 73836646, registration 1832856 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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