BodyArmor is owned by Coca-Cola (the United States, NYSE: KO), which acquired the brand on 1 November 2021 for $5.6 billion.[1][2] BodyArmor was founded in 2011 in the United States and was independent until 2021.
BodyArmor is a sports drink founded in 2011 by Mike Repole, who had previously built Vitaminwater, and positioned against Gatorade on coconut water and the absence of artificial dyes. Coca-Cola acquired full control in 2021 for $5.6 billion, its largest brand acquisition to that point.
What Coca-Cola's annual report says about BodyArmor
Sentences about BodyArmor from Coca-Cola's latest annual filing[1], copied word for word.
In November 2021, the Company acquired the remaining 85% ownership interest in, and now owns 100% of BA Sports Nutrition, LLC ("BodyArmor"), which offers a line of sports performance and hydration beverages.
These charges consisted of $960 million related to the impairment of our BodyArmor trademark, $97 million related to the Company's productivity and reinvestment program, and $47 million related to the remeasurement of our contingent consideration liability to fair value in conjunction with our acquisition of fairlife in 2020, which brought the total liability to $6,173 million and was paid in March 2025.
In addition, other operating charges included $15 million for the amortization of noncompete agreements related to the BodyArmor acquisition in 2021, $12 million of transaction costs related to our divestiture activities and $10 million related to tax litigation expense.
How often Coca-Cola names BodyArmor in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
The USPTO record for the BodyArmor mark lists BA SPORTS NUTRITION, LLC as the owner of record (serial number 77105428). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Coca-Cola is a publicly listed company headquartered in Atlanta, Georgia, United States, founded in 1892. Brandtree records 24 brands under its control, and it is listed as NYSE: KO.
The Coca-Cola Company is an Atlanta beverage company incorporated in 1892. It owns brands and concentrate, and mostly does not bottle its own drinks: independent and partly owned bottlers such as Coca-Cola Europacific Partners handle production and distribution.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; BodyArmor is not one of them.
Coca-Cola paid $5.6 billion for the remaining stake in BodyArmor, its largest brand acquisition ever. It bought a sports drink built explicitly to attack Gatorade, giving Coca-Cola a credible competitor in a category PepsiCo had dominated for decades.
The parent company of BodyArmor is Coca-Cola, a publicly listed company headquartered in the United States.
Is BodyArmor American?
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Yes. BodyArmor originated in the United States in 2011 and its owner, Coca-Cola, is also headquartered in the United States.
When did Coca-Cola buy BodyArmor?
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Coca-Cola completed its acquisition of BodyArmor on 1 November 2021, after announcing the deal on 1 November 2021. The deal was valued at $5.6 billion (enterprise value).
Who owned BodyArmor before Coca-Cola?
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BodyArmor was an independent company from its founding in 2011 until Coca-Cola acquired it in 2021.
Is BodyArmor still owned by Coca-Cola?
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Yes. As of 11 October 2026, BodyArmor is still owned by Coca-Cola. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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