Who owns Simply?
Simply is owned by Coca-Cola (the United States, NYSE: KO).[1]
Evidence: The Coca-Cola Company Annual Report on Form 10-K filed 2026-02-20, SEC EDGAR, 20 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Coca-Cola Company verified
- Owner HQ
- 🇺🇸 United States, Atlanta, Georgia
- Origin
- 🇺🇸 United States
- Founded
- 2001
- Category
- Beverages › Soft drinks › Juice & juice drinks
- Parent ticker
- NYSE: KO
- Trademark registrant
- Simply Orange Juice Company (USPTO)
- Last verified
- · 2 sources
About Simply
Simply is a premium not-from-concentrate juice range launched in 2001 in a clear carafe-style bottle, sold on the absence of added sugar and water. It competes directly with Tropicana in the American chilled juice case. Coca-Cola owns it, and it has grown while the wider American juice category has declined.
How often Coca-Cola names Simply in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Simply
The USPTO record for the Simply mark lists Simply Orange Juice Company as the owner of record (serial number 86048418). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Simply
Where Simply sits in Coca-Cola
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Coca-Cola ownership tree →
See the full Coca-Cola brand portfolio (24) →
Other brands owned by Coca-Cola
Coca-Cola controls 24 brands on Brandtree, 23 of them in beverages.
Also in beverages
- Appletiser (1966)
- Aquarius (1983)
- Ayataka (2007)
- BodyArmor (2011)
- Coca-Cola (1886)
- Coca-Cola Light (1983)
- Coca-Cola Zero Sugar (2005)
- Dasani (1999)
- Diet Coke (1982)
- Fanta (1940)
- Fuze Tea (2001)
- Georgia (1975)
- Innocent (1999)
- Limca (1977)
- Maaza (1976)
- Minute Maid (1945)
- Powerade (1988)
- Smartwater (1996)
Other brands in juice & juice drinks, and who owns them
The 139 brands in juice & juice drinks on Brandtree belong to 82 owners. The largest is Eckes-Granini, with 11; Coca-Cola has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Brämhults | Eckes-Granini | 🇩🇪 Germany |
| Apple & Eve | Lassonde | 🇨🇦 Canada |
| Kagome Tomato Juice | Kagome | 🇯🇵 Japan |
| Fructal | Nectar Group | 🇷🇸 Serbia |
| All Coco | Sappe | 🇹🇭 Thailand |
| Amayu | AJE | 🇵🇪 Peru |
| Kiddy Pack | Kasapreko | 🇬🇭 Ghana |
| Boka | Quala | 🇨🇴 Colombia |
About the owner: Coca-Cola
Coca-Cola is a publicly listed company headquartered in Atlanta, Georgia, United States, founded in 1892. Brandtree records 24 brands under its control, and it is listed as NYSE: KO.
The Coca-Cola Company is an Atlanta beverage company incorporated in 1892. It owns brands and concentrate, and mostly does not bottle its own drinks: independent and partly owned bottlers such as Coca-Cola Europacific Partners handle production and distribution.
🇺🇸 Simply and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Simply is not one of them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of Simply?
The parent company of Simply is Coca-Cola, a publicly listed company headquartered in the United States.
Is Simply American?
Yes. Simply originated in the United States in 2001 and its owner, Coca-Cola, is also headquartered in the United States.
Is Simply still owned by Coca-Cola?
Yes. As of 27 September 2026, Simply is still owned by Coca-Cola. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Coca-Cola Company Annual Report on Form 10-K filed 2026-02-20 — SEC EDGAR, SEC Form 10-K, published 20 February 2026; retrieved 16 September 2026.
- [2] USPTO: SIMPLY, serial 86048418, registration 5372374 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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