Nectar Group: brands it owns and its ownership tree
Nectar Group is a privately held company headquartered in Novi Sad, Serbia that owns 8 consumer brands across 2 categories.[1]
Nectar is a Serbian fruit and vegetable processor that grew out of a single factory at Bačka Palanka into the largest juice group in the western Balkans. It says it is the only company in the region running the whole chain itself, from contracts with growers and the purchase of fruit through to finished juices, nectars, spirits and jams, and that it buys from around 10,000 small farms. It employs more than a thousand people, sells in about fifty countries, and has been named best corporate brand in the Serbian Chamber of Commerce's "Best from Serbia" awards. Its subsidiaries include Heba at Bujanovac in southern Serbia and the Slovenian producer Fructal.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Nectar d.o.o. (also Nectar)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇷🇸 Novi Sad, Serbia
- Website
- www.nectar.rs
- Last verified
- · 1 sources
Nectar Group in numbers
- Nectar Group owns 8 consumer brands tracked here across 2 top-level categories; the largest is beverages with 7 brands.[1]
- 1 of its brands originated outside Serbia.
Everything Nectar Group owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Full portfolio, 8 brands, with sources → · Competitors by shared categories →
Latest news about Nectar Group
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Frequently asked questions
What brands does Nectar Group own?
Nectar Group owns 8 consumer brands tracked here, including Fructal, Nectar Life, Heba, Nectar Family, Tomatello and Booster.
Is Nectar Group a Serbian company?
Yes. Nectar Group is headquartered in Novi Sad, Serbia.
Who owns Nectar Group?
Nectar Group is privately held. Nectar is a Serbian fruit and vegetable processor that grew out of a single factory at Bačka Palanka into the largest juice group in the western Balkans.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nectar Group — Brands — Nectar d.o.o., Official document; retrieved 20 September 2026.
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