Brandtree

πŸ‡·πŸ‡Έ Serbian brands and who owns them

Of 21 Serbian consumer brands tracked here, 9 (43%) are owned by companies headquartered outside Serbia, most often in Croatia.

Who bought the Serbian brands?

Owner countryBrandsExamples
πŸ‡­πŸ‡· Serbian brands owned by Croatian companies9Bananica (Atlantic Grupa), C kafa (Atlantic Grupa), Grand kafa (Atlantic Grupa), IDEA (Fortenova Group), MgMivela (Fortenova Group)

Serbian companies that own brands

All Serbian brands

BrandCategoryOwnerOwner HQSince
BananicaCandy & sugar confectioneryAtlantic GrupaπŸ‡­πŸ‡· Croatiaβ€”
BoosterEnergy drinksNectar GroupπŸ‡·πŸ‡Έ Serbiaβ€”
C kafaCoffeeAtlantic GrupaπŸ‡­πŸ‡· Croatia2024
CarnexProcessed & packaged meatMK GroupπŸ‡·πŸ‡Έ Serbia2011
DijamantCooking oilsMK GroupπŸ‡·πŸ‡Έ Serbia2026
Dobro JutroButterMK GroupπŸ‡·πŸ‡Έ Serbiaβ€”
ErdevikStill wineMK GroupπŸ‡·πŸ‡Έ Serbiaβ€”
Grand kafaCoffeeAtlantic GrupaπŸ‡­πŸ‡· Croatiaβ€”
HebaBottled waterNectar GroupπŸ‡·πŸ‡Έ Serbiaβ€”
IDEAGrocery own brandsFortenova GroupπŸ‡­πŸ‡· Croatiaβ€”
MgMivelaBottled waterFortenova GroupπŸ‡­πŸ‡· Croatiaβ€”
NajlepΕ‘e ΕΎeljeChocolateAtlantic GrupaπŸ‡­πŸ‡· Croatiaβ€”
NectarJuice & juice drinksNectar GroupπŸ‡·πŸ‡Έ Serbiaβ€”
Nectar FamilyJuice & juice drinksNectar GroupπŸ‡·πŸ‡Έ Serbiaβ€”
Nectar LifeJuice & juice drinksNectar GroupπŸ‡·πŸ‡Έ Serbiaβ€”
RiznicaBrandy & cognacNectar GroupπŸ‡·πŸ‡Έ Serbiaβ€”
RodaGrocery own brandsFortenova GroupπŸ‡­πŸ‡· Croatiaβ€”
SmokiSalty snacksAtlantic GrupaπŸ‡­πŸ‡· Croatiaβ€”
Ε tarkCookies & crackersAtlantic GrupaπŸ‡­πŸ‡· Croatiaβ€”
SunokoSweetenersMK GroupπŸ‡·πŸ‡Έ Serbia2000
TomatelloSauces & ketchupNectar GroupπŸ‡·πŸ‡Έ Serbiaβ€”